Los Angeles, CA (PRWEB) July 18, 2014
Evolve Media’s CraveOnline Media (http://www.craveonline.com), the largest online male lifestyle publisher, announced today their all new Comic-Con activation aboard San Diego’s USS Midway: CraveOnline Conquers the Con, in conjunction with TNT’s The Last Ship. On Friday, July 25, select guests will board the Comic-Con-adjacent aircraft carrier to enjoy cocktails, games, and most notably, performances by MGMT and Grimes. This is CraveOnline’s third online/offline co-promotion with TNT, and the second to take place at Comic-Con.
Upon boarding the USS Midway, guests will step into a fully branded entryway, immersing themselves into the world of The Last Ship—TNT’s hit new post-apocalyptic series about the crew of a Navy destroyer searching for the cure to a global pandemic. Guests will then head through the similarly themed Science Lab, where footage from the show can be viewed. From there, they can partake in the Laser Maze, a laser-tag style target practice meant to take down intruders who threaten the cure. For a select group, refuge can be found in the TNT-hosted VIP Hangar Bay Lounge. Meanwhile, all guests are invited to peruse the Loot Lounge for specialty cocktails—and to then head to the main deck to have their photo taken in front of real fighter jets.
The evening will culminate with an opening DJ set by Grimes, followed by an exclusive performance from the Grammy Award-winning group MGMT on the CraveOnline stage.
Readers at home can keep up with complete coverage of the event, along with all Comic-Con news, on CraveOnline.com—which will display branded takeovers by TNT’s The Last Ship.
“This party is the perfect way to celebrate TNT’s The Last Ship, this year's #1 cable series,” said Tricia Melton, Senior Vice President of Entertainment Marketing and Branding for TBS, TNT and Turner Classic Movies (TCM). “We're excited to be joining forces with CraveOnline for a truly unique event onboard a vessel that mirrors the program perfectly. This party is certain to be an experience unlike any other at Comic-Con.”
“Throughout the entire planning process, our goal was to build an event that would not only cater to CraveOnline’s massive music and entertainment audiences, but to create an unforgettable experience—one that would distance us from the usual distractions surrounding Comic-Con,” said John Keefer, General Manager of CraveOnline and Vice President of Evolve Media. “Securing the USS Midway was crucial to visually set us apart, while our loyal friends at TNT have made it easy—and fun—to create a fantastically immersive experience. Exclusive concert sets by MGMT and Grimes will provide an exhilarating ending to an extraordinary night.”
For complete coverage of Comic-Con, as well as photos and videos of the event, please visit: http://www.craveonline.com/hub/comic-con.
About TNT's The Last Ship
This summer, TNT is topping the charts with its new action-packed drama series The Last Ship, starring Eric Dane (Grey's Anatomy) and executive-produced by blockbuster filmmaker Michael Bay (Transformers). Airing Sundays at 9 p.m. (ET/PT), The Last Ship ranks as basic cable's #1 new series so far this year. The show takes place in the midst of a global catastrophe that nearly decimates the world's population. Because of its positioning, the Navy destroyer U.S.S. Nathan James avoids falling victim to the devastating tragedy. But now the crew and its captain must confront the reality of their new existence in a world where they may be among the few remaining survivors.
Dane stars as Captain Tom Chandler, a career Navy man who is authoritative and decisive, but also fair and courageous. A born leader and a loving father and husband, Chandler is respected and loved by the men and women under his command. The Last Ship also stars Rhona Mitra (Strike Back) as Rachel Scott, a strong-willed, intelligent and fearless paleomicrobiologist assigned to the Nathan James to investigate the cause of billions of deaths worldwide. Adam Baldwin (Firefly, Chuck) is Slattery, the ship's second-in-command who worries deeply about his family and occasionally clashes with Dane's Captain Chandler over the best course of action. The series also stars Travis Van Winkle (Heart of Dixie), Charles Parnell (Pariah), Christina Elmore (Fruitvale Station), Sam Spruell (Snow White and The Huntsman) and Marissa Neitling (Leverage).
The Last Ship is based on William Brinkley's popular novel and comes to TNT from Michael Bay's Platinum Dunes and its partners, Brad Fuller and Andrew Form, whose credits include the upcoming Teenage Mutant Ninja Turtles. Bay, Fuller and Form serve as executive producers, along with showrunner Hank Steinberg (creator of Without a Trace, The Nine), Steven Kane (The Closer) and director Jack Bender (Lost).
About CraveOnline Media, LLC
CraveOnline (http://www.craveonline.com) is the #1 male lifestyle destination reaching men ages 18-34 featuring video, movies, TV, music, sports, games, cars, humor and more. As the largest male lifestyle publishing company, CraveOnline Media attracts over 26 million unique visitors per month. CraveOnline strives to get users the most up-to-date and coolest content on the web. For advertisers, CraveOnline produces custom, integrated media programs that leverage rich media, video, mobile and social in ways that allow the marketing message to be an uninterrupted part of the user experience. Recent brand advertisers include Schick, Wrigley, IKEA, Universal, LG, Nikon, Coke, Pepsi, Unilever. The company is based in Los Angeles with sales offices in New York, Chicago, San Francisco, and Toronto. CraveOnline is part of Evolve Media (http://www.evolvemediallc.com).
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