Hi-Life launches The Restaurant Gift Card

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One of the top dining clubs in the UK is introducing a gift card program for locally owned restaurants.

The Restaurant Gift Card offers diners real quality and choice.

Hi-Life – one of the UK’s top dining clubs over the last 30 years – is introducing a gift card program specifically designed for locally owned restaurants. A select group of restaurants across the UK will participate at the outset of the program.

This private-label gift card will be sold exclusively online at http://www.giftcard.menu. Recipients will receive a gift card in the post, which they can redeem at any restaurant participating in The Restaurant Gift Card program.

The program utilises the latest technologies that allow for flexible load values activated in real time at the point of purchase.

James Tolland, Hi-Life Director explains, “With tens of thousands of unaffiliated, independently owned restaurants, we created a gift card that includes handpicked participants – bringing the consumer real quality and choice. Our mission is to guide discerning diners to the best independently owned restaurants.”

The platform is an alternative to open-loop and closed-loop prepaid cards that enables clients to choose their own private merchant network. Any merchant the client chooses can participate – regardless of affiliation, EPOS system, or geography – as long as they accept MasterCard®.

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Nicola Hargreaves

Nicola Hargreaves
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