The Open Mobile Summit is a revelation: incisive C-level players and thinkers at the top of their game.
(PRWEB) July 17, 2014
This year’s Open Mobile Summit has taken on a new-look. Mobile continues to disrupt every element of day to day life. Consumers are watching television through new, packaged OTT services on the go. An increasing amount of revenue is channelled through online and mobile-centred shopping channels. Meanwhile, major retailers are spotting opportunities to engage with consumers in-store through beacon technology to deliver personalised experiences. To discuss these disruptive trends, major broadcasters such as Fox, ESPN and CBS will join The Open Mobile Summit (November, San Francisco) alongside innovative retailers including American Eagle, Poshmark and Sears to explain their consumer engagement strategy in a new mobile economy. Consumer is the buzz-word for this year’s Summit.
Open Mobile Summit 2014 project director, Will Broad, stated: “Retailers are now using Beacon technology on a wide scale to engage with consumers. This demonstrates a dramatic turning point. Not only are online experiences now personalised, the physical in-store journey is now contextual. This indicates the extent to which mobile is disrupting consumer lifestyle, and the extent to which brands and retailers will be forced to adapt. At the Open Mobile Summit we will be focussing on how to engage with customers with mobile in a unique environment that will take inspiration from across the ecosystem; from commerce to TV to advertising and connected living."
The Open Mobile Summit, now in its 7th year, is the place for the latest user experiences, mobile consumer services, and mobile design to be exposed, dissected and discussed in the same room as today’s most innovative minds in creating awesome mobile consumer experiences.
The full agenda and speaker line-up has just been announced on the website: http://www.openmobilesummit.com.
Red-hot trends discussed at the Open Mobile Summit 2014
Key topics at the Open Mobile Summit will include:
- Context is King of Mobile: Developing Truly Customised Designs for Mobile Experiences
- The In-Store Mobile Commerce Revolution: Beacon technology is changing the in-store consumer experience. Explore the engagement opportunities for brands
- Sink or Swim for TV: The media landscape has changed rapidly. Who and what will win?
- Conquering Changing Buying Behaviour: How are brands using mobile to engage customers over the long term?
- WhatsApp with the Mobile Economy? Over-the-top services are piggy-backing onto MNO’s infrastructure. How can they maintain their market share?
For the complete breakdown of the features of the Open Mobile Summit, visit: http://www.openmobilesummit.com.
Our Most Prestigious Line-up of Speakers Ever
Over 60 industry thought leaders will deliver unique insight into the state of the new mobile economy. Confirmed to contribute include Verizon, Safeway, Liberty Mutual, Aetherpal, Argo Design, American Eagle Outfitters, CBS Interactive, ESPN, Expedia, Poshmark, R/GA, Saatchi and Saatchi, Sears Holdings Corporation, SGN, Shazam, Waze and more.
The full speaker line-up is now available on the website: http://www.openmobilesummit.com.
You can see the full agenda here: http://www.openmobilemedia.com/san-francisco/conference-agenda.php.
Here are some of the comments made about previous event from the mobile executive present: “The Open Mobile Summit is a revelation: incisive C-level players and thinkers at the top of their game. Highly recommended for senior executives looking for the right mobile intersection” - Founder of Fox Mobile
“The quality of the content at the Open Mobile Summit was unusually high…compared even to other high-profile conferences.” - CEO, Boingo Wireless
“Once again a great summit full of great content, conversations and networking. Can’t wait ‘til the next event.” - BD Mobile, Amazon
Contact the Open Mobile Media team at omsusa(at)openmobilemedia(dot)com.
Register before Friday, July 25 via the secure link below to take advantage of a $400 saving on all conference passes: https://secure.openmobilemedia.com/san-francisco/register.php.
About Open Mobile Media:
Open Mobile Media is the reference point for future mobile and web landscapes. We aim to provide you with industry focused news, events, reports, updates and information. Open Mobile Media is part of FC Business Intelligence Ltd. FC Business Intelligence Ltd is a registered company in England and Wales - Registered number 04388971, 7-9 Fashion Street, London, E1 6PX, UK.
Contact:
Will Broad
Project Director | Open Mobile Media
7-9 Fashion Street, London, E1 6PX, UK
T: +44 (0) 20 7375 7516 (Global) / 1 800 814 3459 ext 7516 (USA Toll Free)
E: will(at)openmobilemedia(dot)com