Austin, TX (PRWEB) July 17, 2014
Affiliate program management agency Schaaf-PartnerCentric announced today that it has acquired Paulson Management Group, Inc. The combined company will operate as Schaaf-PartnerCentric with headquarters in Austin, TX. Financial terms of the deal were not disclosed.
"We are thrilled to announce this deal with Heather,” said Schaaf-PartnerCentric CEO and Co-Founder Brook Schaaf. “We have had good conversations with her team and clients, whom we look forward to continuing to serve."
The two companies manage more than 75 affiliate programs including Moosejaw Mountaineering, In The Swim, LightInTheBox, Stamps.com, BuildASign and Cardstore.
"I'm pleased to support this acquisition to the benefit of all PMG® clients and associates," said Paulson Management Group President Heather Paulson. "Brook Schaaf and his associates will continue our service offerings by enriching a legacy that was born out of passion and will continue to thrive under Schaaf-PartnerCentric management and guidance."
Schaaf said he agreed that the combined and enhanced entity will offer tremendous value to its advertiser clients.
“This is a time of change for our industry in terms of technology, partner strategies, order attribution, commission structures and international opportunities. We at Schaaf-PartnerCentric take pride in being leaders in seeing through these changes with our respective specialists in affiliate management, affiliate business development and affiliate technology. We are excited to create value for all our advertisers in terms of revenue growth and cost savings.”
In 2013, Schaaf-PartnerCentric retail clients experienced an average year-over-year revenue growth of 171% with an accompanying 26% decrease in average cost of sale. The company received the Affiliate Summit Pinnacle Award for Affiliate Program Management Agency of the Year in 2013, and its blog was named one of the Top 25 Affiliate Marketing Blogs of 2013.
Founded in 2006 as Schaaf Consulting, Schaaf-PartnerCentric is today one of the largest agencies specializing in affiliate program management. The company’s expertise is in optimizing top and bottom line revenue for its advertiser clients. For more information, visit schaafpc.com.
About Paulson Management Group
Paulson Management Group, Inc. is a leading affiliate marketing and online marketing agency, specializing in large brand launch initiatives in the CPA space. Based in the technology hub of Boulder, Colorado, PMG develops strategies and executes the plans for large brand affiliate program launches utilizing a full suite of exclusive affiliate proprietary management technologies.