Appoints Former Federal Trade Commission Chairman Jon Leibowitz to Company Advisory Board

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Jon Leibowitz, former Federal Trade Commission (FTC) Chairman, has joined’s advisory board. Leibowitz, currently a partner at Davis Polk & Wardwell in the firm’s antitrust group, will support the digital privacy and online reputation management technology leader on issues of Big Data, online privacy and consumer advocacy.

“ is a technology company that’s breaking new ground in online privacy and reputation management,” said Leibowitz. “Its core mission is empowering people to own and control their personal data. That’s an important paradigm shift from today, when a person’s information is bought and sold without their knowledge, consent or benefit.”

“Jon Leibowitz has an outstanding record of serving and safeguarding the privacy and interests of American citizens,” said Michael Fertik, CEO and Founder of “As FTC Chairman, no one fought harder for consumers than Jon – whether it was winning spam and spyware cases or expanding online privacy protections for children. We’re proud to welcome him to the advisory board.”

Among his other advisory responsibilities, Leibowitz will help support as it develops its consumer data vault, a secure platform where consumers would keep their personal data, from demographics to individual preferences and buying habits. Companies would then offer an incentive – such as a coupon, free product or service, or even money – to access a person's data, once that incentive was evaluated and accepted by the individual. The richer, more targeted information would help businesses refine their products and services – and potentially generate even better innovations for consumers.

Leibowitz’s FTC tenure was marked by some big victories – including Supreme Court decisions involving an anticompetitive hospital merger and “pay-for-delay” pharmaceutical arrangements, in which generic drug companies accept payment from brand-name companies to delay putting cheaper medicine on the market. He was particularly adept at securing bipartisan support for issues ranging from telephone billing practices to unfair competitive practices in tech and other industries.

In addition to his time as Chairman, Leibowitz also served for five years as commissioner with the agency. In his current role with Davis Polk & Wardwell, Leibowitz concentrates on the antitrust aspects of mergers and acquisitions as well as government and private antitrust investigations and litigations. He was also the Vice President of Congressional Affairs at the Motion Picture Association of America and, before that, served as legal counsel for various senators.

About was founded in 2006 to give individuals and businesses the power to control their digital privacy and reputation. The company continues to pioneer patented solutions that safeguard and remove personal data from the Internet, monitor and respond to online reviews, build a positive and accurate Web presence for clients, and help businesses proactively engage customers. is a World Economic Forum Global Growth Company and multiple award winner, including the recent Silver for the Best in Biz Awards for “Most Customer Friendly Company” in 2012. It is funded by top-tier venture capital firms and has customers in 100 countries. Follow on Facebook, Twitter and LinkedIn.

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Leslie Hobbs
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Susan Peters
Davis Polk & Wardell
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