London, UK (PRWEB) July 17, 2014
The Italian confectionery market is forecast to grow at a CAGR of over 1% in terms of volume in the next four years. The chocolate category, followed by sugar confectionery and gum categories, dominates Italy’s confectionery market, capturing a share of more than 50% of the total market volume. Chocolate is projected to post a relatively high CAGR (over 1%) amongst the confectionery categories over the forecast period. The future development of the national confectionery market, though, is restricted by the prevailing economic downturn. Even with the economic growth currently quickening to the faster pace, consumer confidence is still lagging behind, which results in the limited growth in the majority of consumer markets, including confectionery.
Amid the leading markets, Italy has one of the lowest per capita volume consumption, leaving behind just the BRICs. The weak national economy has caused consumers to moderate their consumption behaviour, pertaining also to confectionery, with consumers cutting down on snacking items. Rising consumer concerns about wellness and health, including increasing levels of diabetes and obesity, are adversely influencing the country’s confectionery market. Italian women demonstrate a little bit more health-consciousness than men when choosing confectionery products for eating. Hence, the oral care benefits of chewing sugar-free gum will appeal to them more than to men.
Topical research report “Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Italian Confectionery Market” drawn up by Canadean is now available at MarketPublishers.com.
Title: Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Italian Confectionery Market
Published: June, 2014
Price: US$ 6,320.00
The research study offers an unrivalled access to the Italian confectionery sector. The report presents detailed comparisons of key market data, enabling to keep an up-close watch on the dynamics of the domestic confectionery market space over time with regard to individual category. All in all, the report provides an refined understanding of the relationships between key driving forces of consumer demand in the national confectionery market, allowing for the identification of the most promising growth areas (in terms of geographical markets and new product developments) in which to enter into competition going forward. Informative strategic recommendations on how to capitalise on developing consumer landscapes are provided, too.
More topical and new market studies by the publisher can be found at Canadean page.