Converge Consulting Leadership to Speak at Upcoming Higher Education Events

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Converge Consulting

Jul 17, 2014, 16:30 ET


Cedar Rapids, IA (PRWEB) July 17, 2014 -- Converge Consulting has announced that members of leadership will be speaking at multiple upcoming events in July 2014. Converge, a firm focused on what’s new and what’s next in higher education marketing, is proud to present on topics such as inbound marketing and Google Analytics.

“We’re seeing clients have huge success with the inbound marketing pillars of content strategy, web analytics, search engine optimization and social media. A sound inbound strategy boosts enrollment, retention and alumni engagement,” said Ann Oleson, CEO at Converge Consulting. “We’re delighted to have the opportunity to share what we’ve learned about these effective inbound marketing techniques.”

TargetX CRM Summit
CEO Ann Oleson and President Jay Kelly will present on what’s new in inbound marketing at TargetX’s CRM Summit in Las Vegas, NV. The Summit, held July 20-22 at the Encore Resort in Wynn Las Vegas, will feature industry education and training for TargetX CRM users.

Annual ACT Enrollment Planners Conference
Oleson and Kelly will also present on inbound marketing at the Annual ACT Enrollment Planners Conference in Chicago, IL. The conference, held July 24-15 in downtown Chicago, will cover the latest issues in enrollment management using social media, effective uses of technology in enrollment management, and innovative marketing, recruitment and retention strategies.

Sizzler: iModules User Conference 2014
Vice-President of Strategy Becky Vardaman will present with Notre Dame on Converge’s Google Analytics work on the relaunch of myND, the college’s alumni website. Sizzler: iModules User Conference 2014, held July 27-30 in Overland Park, Kansas, will feature industry education and training for iModules Software users.

For more information about Converge Consulting’s upcoming events, please visit http://convergeconsulting.org/events.

Converge Consulting is a higher education marketing firm with offices in Cedar Rapids, Iowa and Manhattan Beach, California. Converge uses research, web analytics, inbound marketing, and strategic communications to positively impact student recruitment and alumni engagement for colleges and universities around the world.

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Becky Vardaman, Converge Consulting, http://www.convergeconsulting.org, +1 (319) 721-3663, [email protected]