Create Landlord Loyalty Easier With Pro Ag Communications

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The U.S. Dept. of Agriculture has recently predicted 70% of farms will change hands over the next 20 years. Pro Ag Communications® offers communication services to producers looking to grow by improving landlord relationships.

Farming has always been centered around a relationship based on loyalty and trust between the farmer and the landlord. However, as the rental arrangement has evolved from share cropping to cash rent, that relationship has eroded to merely a financial transaction. Pro Ag Communications® is a newly formed marketing company offering commmunication services for farmers looking to improve their landlord relationships. These services include a website, farm brochure, quarterly newsletters, annual reports customized to each landlord, and a landlord survey to name a few of their turn-key initiatives.

“The U.S. Dept. of Agriculture predicts 70% of farms will change hands over the next 20 years,” said Pro Ag Communications® co-owner Carma Parrish. “Landlord relationships are an underappreciated source of risk with a new generation of landowners who have limited to no prior relationship with the current farmer.”

Farmers realize landlord relations are important, but on any given day there are other things that require more urgent attention. Plus, finding a company that caters to this specific need and offers a turn-key service, that doesn’t require a lot of hands on involvement by the farmer, didn’t exist till now.

“A rent check and a friendly relationship is just not enough anymore,” Parrish continued. “Studies show landlords want to hear from tenants 4 to 10 times per year.”

Pro Ag Communications® makes the process simple. Other than a couple phone calls, text, or emailing a few photos, they don’t require much else from their farming clients. “That’s why they hire us, to keep it simple,” said Ryan Parrish, the other half of Pro Ag Communications.®

This husband and wife team has been in the marketing business for over a decade and has worked with several ag companies over the years. They formed Pro Ag Communication to focus on serving the agriculture community. Ryan’s father is a farmer and has seen first-hand the importance of landlord communication. “I’ve seen my father lose land to an aggressive producer who stole it away at $5 more per acre. The competition is fierce and if you’re not winning loyalty, you’re losing ground…literally,” Ryan expressed.

Farmers aren’t taking the time to get to know the family of the aging landlord. As you may well guess, with no loyalty to the farmer, the new landlord will likely value the highest bidder. And in the case where he or she has no farming knowledge, they could value a higher bid even to the detriment of the land. “We communicate land stewardship and the long-term costs of ignoring the importance of this,” added Ryan.

Carma says there are two problems farmers face in the years to come: 1) A new generation of landowners with limited to no prior relationship with the current farmer and 2) A new generation of farmers with a limited relationship with the current or new landlord. Pro Ag Communications® helps close the gap by improving and increasing communication. “All too often we hear that dad knows the landlord and the son has met him a couple times,” says Carma. “We implement key strategies to engage the heirs of the landlord and the younger farmers of tomorrow,” Carma continued.

Pro Ag Communications® believes landlord communication must be an active component of every farm’s strategy to ensure a sustainable competitive advantage. Pro Ag Communications® wants to help farmers build landlord loyalty. You can learn more and request a free copy of their brochure at or call them at their Cambridge City, Indiana office (765) 541-2133 to get started today.

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