Introducing "TUNE," the new name of HasOffers and MobileAppTracking

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Seattle Company Grows to 200 Employees and Takes On a New Name for a Big Future in the Mobile Marketing Ecosystem

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“We hope that TUNE communicates our promise to make mobile marketing better for everyone."

Today, HasOffers, the leader in attribution analytics, announced it has changed the company’s name to TUNE ( on the opening day of its annual Postback Conference in Seattle. The company’s current products — and (MAT) — now roll up under TUNE, the larger parent name.

“We’ve known for a couple of years that we needed to find a new name for our company to better differentiate our products while also giving us room to grow alongside the fast moving mobile marketing ecosystem,” said Peter Hamilton, CEO of TUNE. “We chose TUNE because it resonates perfectly with what we help marketers do across our products. Maybe even more importantly, we wanted something that would be really fun and creative for our people and our clients.” (Read more from Peter on how we chose our new name:

In less than a year, TUNE has doubled in size to more than 200 employees worldwide across six offices. Bootstrapped from 2009 until 2013, the company raised a $9.4M investment led by Accel Partners last year. TUNE has utilized some of this investment for strategic initiatives over the past six months while continuing to focus on developing its products. TUNE is poised to see more than 100% revenue growth again in 2014.

Twin brothers and TUNE co-founders, Lucas and Lee Brown, created the company to empower and educate the performance marketing industry. “We hope that TUNE communicates our promise to make mobile marketing better for everyone, from mobile marketers of gaming studios, entertainment companies, retailers, and name brands, to ad networks, retargeting providers, ad agencies, and major publishers,” said Lucas Brown, co-founder and Chief Product Officer. “We’re here to help drive the industry forward with innovative and scalable technology.”

TUNE’s VP of Customer Service, Steve Burgess, said, “We are known for our customer service. No other provider of attribution analytics or performance marketing technology responds as quickly to requests or cares more about solving client problems. Reconciling and integrating systems is in our DNA, and we’re working harder than ever across our global teams to make customer satisfaction our highest priority.”

TUNE Products:

MobileAppTracking (MAT) by TUNE

MAT is the industry standard for mobile app marketers to measure performance, and builds best-in-class toolsto help marketers attribute their user acquisition, engagement, and retention campaigns to the appropriate channels and partners. MAT provides attribution for more than half of the top grossing apps in the iTunes and Google Play stores today. Customers include: Supercell, Spotify, Kayak, Uber, Square, EA, G5, Sephora, Hipmunk, LINE, Gilt, JackThreads, William Hill, Gumi, Nickelodeon, Zoosk, eHarmony, and eBay Korea.

HasOffers by TUNE

HasOffers is the leading performance marketing solution for creating your own mobile and/or desktop ad network. HasOffers supports networks, agencies and advertisers needing a customizable solution to manage hundreds or even thousands of direct publisher relationships. HasOffers enables clients to manage campaigns, creatives, and publishers, generate invoices, calculate payouts, and more. Customers include: SponsorPay, AppLift, Zynga, Tapjoy, YeahMobi, PocketMedia, TapIt, RackSpace, and AdPerio.

TUNE Public APIs:

A huge part of supporting the mobile marketing ecosystem is providing transparent methods for developers to interact with our products. We’re excited to announce that along with our new company name, we are also providing complete API documentation across all TUNE products. Take a look!

HasOffers API:

Who are the people of TUNE?

We are helpful, creative, diligent, and forward thinking. We’ve stepped up to the challenges of building products with massive scale while stretching ourselves to push forward on innovation. We’re a little insane and extremely fun loving, and we will stop at nothing to solve problems for marketers.

About TUNE

Founded and initially bootstrapped by twin brothers Lucas and Lee Brown, TUNE is the Seattle-based attribution analytics company behind the products MobileAppTracking (MAT) and HasOffers. With a mission to make mobile marketing better for everyone, TUNE creates Software-as-a-Service (SaaS) products to help marketers manage performance advertising relationships across mobile and desktop. Named the 63rd fastest growing company by Inc. 500 in 2013 and a top 10 mobile advertising company by VentureBeat, TUNE is backed by Accel Partners (investment led by Rich Wong) and has more than 200 employees with additional offices in San Francisco, NYC, Seoul, Tel Aviv, and London.

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Media Contact Information:
Lane Buschel
Head of Communications

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