IRVINE, CA and NEW YORK, NY (PRWEB) July 19, 2014
BlueCava (http://www.bluecava.com), a leading provider of cross-screen marketing solutions, today announced that it has been chosen by AlwaysOn as one of the AlwaysOn Global 100 Companies to Watch. Inclusion in the AlwaysOn Global 100 Companies to Watch acknowledges leadership in game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. BlueCava was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on the following criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.
BlueCava and the AlwaysOn Global 100 Companies to Watch will be honored at AlwaysOn’s tenth annual Innovation Summit at the Computer History Museum in Mountain View, CA, on July 29th and 30th, 2014.
This two-day exclusive event treats attendees to a high-level debate and discourse on top trends and opportunities in the booming digital media, entertainment, on-demand, and cloud computing sectors. The Innovation Summit is produced in an intimate and social setting, where participants can easily meet up, socially network, and make deals happen.
“As users shift from desktop to mobile, and more IT departments turn to the cloud, the Global Silicon Valley is opening up new markets for amazing new apps and services. More and more legacy institutions are being driven by technology innovation, demanding partners that deliver quality and efficiency. This year’s up-and-comers are quickly moving into these new markets and bringing quick, nimble apps to users ready to adapt to technology’s changing landscape,” said Tony Perkins, founder and editor of AlwaysOn. “The technology marketplace is led by the companies that made this year’s AlwaysOn Global 100 Companies to Watch list. We congratulate the AlwaysOn Global 100 Companies to Watch, companies that our editors believe represent some of the highest-growth opportunities in today’s private company marketplace.”
The AlwaysOn Global 100 Companies to Watch winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists, and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2014 list.
BlueCava’s Audience Association Platform offers the industry’s first open PaaS (platform-as-a-service) for associating devices (mobile and desktop) to consumers and households in real-time. BlueCava’s core device recognition technologies enable advertisers and other AdTech providers with new capabilities to target users sequentially across their various devices, optimize programmatic buying, improve accuracy and increase campaign ROI.
A full list of all the AlwaysOn Global 100 Companies to Watch winners can be found on the AlwaysOn website at http://www.aonetwork.com.
“With consumers increasingly moving between multiple device types and channels throughout the day, it is harder than ever for marketers to know they are reaching the right person on the right device at the right time,” said John Sherrod, BlueCava’s COO. “Our platform enables true reach and frequency and provides the measure of accountability needed to ensure the connection to consumers and their households, so marketers can be confident their message is delivered to their true target audience.”
BlueCava is on a mission to change the way digital advertising is delivered, measured, and optimized, acting as a catalyst for cross-screen enterprises of all proficiencies, with an emphasis on openness and sustainability. Its privacy-first Audience Association solution makes the connections between screens, consumers and households, enabling advertisers, publishers and AdTech providers to recognize a single audience across all platforms, and discover new touch points as additional screens are utilized. With insight into which screens influence and convert, combined with meaningful audience data, participating marketers are armed with actionable metrics that improve user experience, increase conversion and maximize revenue.
Founded in 2010, BlueCava maintains offices in New York City and Irvine, California. To learn more about its services and offerings, please visit its social media pages and http://www.bluecava.com.
AlwaysOn is the leading business media brand connecting and informing the entrepreneurial community in the Global Silicon Valley. Founded by Red Herring founding editor Tony Perkins in 2003, AlwaysOn’s mission is to continue to lead the industry by empowering its readers, event participants, sponsors, bloggers, and advertisers like no other media brand.