Hope Family Wines Expands West Coast Sales Team

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The Paso Robles winery adds three new members to its growing brand.

Hope Family Wines is pleased to announce the promotion of Tony Luera to Western Regional Chain Manager and the addition of two new Regional Managers, Ashley Dryden and Aaron Flesuras. “Investing in our visibility and coverage in these strategic markets is part of our long term growth strategy,” stated Kevin Eyster, Vice President of Sales.

As Western Regional Chain Manager, Tony Luera will set the strategy and direction for all western-based grocery and retail. Luera joined the Hope Family Wines’ team in 2013 and has been instrumental in the growth of the brand across the Western region. Tony and his family recently relocated to Danville, CA.

Aaron will be based in Portland, OR and will be responsible for the Northwest business unit, including Alaska. Aaron Flesuras graduated from Portland State University, He began his wine career as a member of Young’s Market Company’s on-premise sales team before moving on to work with King Estate Winery in Oregon.

Ashley Dryden attended the University of California and transferred to graduate from the University of Maryland. She will be based in the Bay Area and will have responsibility for the Northern California market. Ashley was previously an Account Manager with Quintessential Wines in Northern California.

"As we continue to broaden our reach, we are excited to bring these passionate individuals on board to support our growing company,” says Austin Hope, President of Hope Family Wines. “With our team’s dedication to upholding the standards of quality and brand integrity, we look forward to a future of continued success and development.”

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About Hope Family Wines

Hope Family Wines is a family-owned and operated winery in Paso Robles, CA, encompassing five brands: Liberty School, Treana, Candor, Austin Hope and Troublemaker wines. The Hope family arrived in Paso Robles in 1978 and began planting wine grapes. Over time it became clear to the Hopes that Paso Robles was capable of producing world-class wines. They were among a handful of pioneering families who helped to shape and gain recognition for this distinctive winegrowing region. After growing grapes and developing vineyards throughout the eighties and early nineties, they began producing estate wines under the Hope Farms label. The Hopes established Treana Winery in 1996, to focus on regional blends from Paso Robles and the Central Coast. This same year, they incorporated Liberty School into their winery. In 2008, Hope Family Wines became an umbrella moniker to encompass the brands, which now includes Austin Hope, Candor and Troublemaker wines. To learn more, please visit http://www.hopefamilywines.com.

For more information about Hope Family Wines, please contact:
Lisa Mendelson (lmendelson(at)baltzco(dot)com), Katie Bonneau (kbonneau(at)baltzco(dot)com) or Peter Benson (pbenson(at)baltzco(dot)com)

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Peter Benson
Baltz & Co
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