Johnsen, Fretty & Company Announces Second Sale Transaction for Peak Outdoor

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Johnsen, Fretty & Company Advises Peak Outdoor on Its Sale of Indiana Billboard Displays to JR Promotions

Johnsen, Fretty & Company is pleased to announce the sale of FC Outdoor Midwest, LLC d/b/a Peak Outdoor's Indiana outdoor advertising assets to JR Promotions, LLC, a Columbus-based advertising company. The sale includes over 150 billboard display faces throughout Central Indiana. This is the second transaction in nine-months that Johnsen, Fretty & Company completed for Peak Outdoor.

This second transaction is a great example of how Johnsen, Fretty & Company can work with its clients on a long-term, multi-transactional basis in order to maximize value for its clients. Johnsen, Fretty & Company completed the first of Peak Outdoor’s two transactions by advising the company on the divestiture of approximately 200 billboard display faces in Southern Ohio.

About Peak Outdoor
Peak Outdoor was founded by seasoned outdoor veteran, Thomas “Bernie” Smith, in 2003. The company began by developing billboard displays in Indiana markets. In 2004, Mr. Smith completed the acquisition of Great Outdoor to expand the company’s footprint to Ohio.

About JR Promotions
JR Promotions, LLC was founded by Richard and Janeen Sprague in 1986 and has grown through an aggressive land lease development program, as well as acquisitions of smaller sign companies. The Peak Outdoor transaction gives JR Promotions over 900 billboard faces in Indiana.

About Johnsen, Fretty & Company
Johnsen, Fretty & Company ( is a media investment banking firm specializing in assisting out-of-home, place-based and digital media companies with a variety of business initiatives. JFC’s services include navigating clients through divestitures and acquisitions, raising debt and/or equity financing, advising on strategic partnerships, strategic consulting, and valuations. JFC has completed over 200 media transactions with deal volume over $2.0 billion in its 20+ year history. Securities transacted through StillPoint Capital, Tampa, FL, Member firm FINRA/SiPC.

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Jim Johnsen
Johnsen, Fretty & Company
+1 (203) 406-2424 Ext: 1
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