Data hygiene is a term we like to use at Exact Data to describe the quality of our data, which is a result of our updates and verifications. Our lists are delivered to our clients completely ready to deploy.
Chicago, Illinois (PRWEB) July 18, 2014
Exact Data, a direct marketing list provider in Chicago recently completed an overhaul of its consumer records. Previously containing over 210 million consumer listings, the database now includes new and current records for College Students Mailing Lists.
From college-bound high-school graduates, to undergraduates, to graduate students at all levels, the update appended new records for use in any College Students Mailing List. The purpose of Exact Data’s monthly updates is to scrub data of outdated records, and to add listings with current information. Additional processes are applied to ensure the quality of the data in Exact Data’s business-to-consumer (B2C) database.
Postal records are verified and checked against the US Postal Service’s NCOA (National Change of Address) registry. Phone numbers are cleaned of any DNC (Do not call) numbers. Last, each opt-in Email address in the database is checked for validity and responsiveness using BriteVerify, an industry leading Email verification service.
“Data hygiene is a term we like to use at Exact Data to describe the quality of our data, which is a result of our frequent and comprehensive updates and verifications. Our College Students Mailing Lists are delivered to our clients completely ready to deploy,” states Larry Organ, CEO.
Furthermore, Exact Data provides over 700 selects which can be used to specify College Students Mailing lists by a variety of demographic variables including College Students Mailing Lists:
- Technology Adoption Propensity Score
- Buying Activity – DVD’s/Videos – Educational
For more information on customizing your own mailing list, Click here or contact an account manager directly at 877-440-3282 or info(at)exactdata(dot)com.
About Exact Data
Exact Data provides multi-channel direct marketing services with a specialty in postal, email, and telephone list solutions. Encompassing the entire life cycle of customer information, Exact Data’s services focus on acquiring and retaining customers, validating, cleaning, and enhancing customer data, and improving the overall performance of marketing communications.