This project was a tremendous opportunity for our students – many of whom had no prior experience in television commercial production. Our 4-person team worked with the client to conceive of six diverse stories and add humor to a serious issue.
Sarasota, FL (PRWEB) July 18, 2014
Bandages Are For Babies/League of Manly Men by third year student Shashwat Bista is the winner of the WoundSeal short film/viral video contest with The Collaboratory and ART Network at Ringling College of Art and Design.
Bista’s video, featuring a clumsy ‘manly man’ who cuts his finger while washing dishes and applies WoundSeal to stop the bleeding instantly, was selected as the winner from among six promo spots featuring creative, entertaining uses of the product. Bista’s video captured the most “likes” during a public voting period held this spring on http://www.woundseal.com to win the first place scholarship prize of $2,000. Second place ($1,000) went to George Jones for his International Professional Healer’s Invitational video, and Evan Mattson won third place ($500) for his video spoof of the William Tell legend. Over 2,000 visitors viewed the videos on the Woundseal web site, with more than 500 casting votes for their favorites.
“We are delighted with Shash’s ingenious use of humor to showcase WoundSeal and create a great buzz for the brand, and proud of how funny, creative, and memorable all six promo spots turned out,” said Cynthia Gravino, associate vice president for collaborative enterprises at The Collaboratory at Ringling College of Art and Design. “WoundSeal is an ideal collaborative partner for our students and faculty. The wit, energy, and enthusiasm their team brought to this pilot project inspired the students to produce such imaginative and effective work. We are eagerly anticipating the next phase and can’t wait to get it started this fall.”
The Collaboratory, an initiative partner of The Patterson Foundation, worked with Biolife, the company that manufactures and distributes WoundSeal, to incorporate this pilot program into the Spring 2014 class curriculum as a special ART Network multidisciplinary elective. Working in a real-world, studio environment, the student team served as Biolife’s “advertising agency,” writing, directing, editing and producing their 30-second commercials.
“This project was a tremendous opportunity for our students – many of whom had no prior experience in television commercial production,” explained faculty facilitator and course instructor Lisa Moody. “Our 4-person team worked with the client to conceive of six diverse stories, all to broaden the exposure of WoundSeal, and to add humor to a serious issue.”
To view all of the videos, please visit Woundseal.com http://bit.ly/1ipTGYE:
About Biolife, LLC
Biolife, L.L.C. is a privately-owned company that manufactures and distributes a patented topical powder that stops bleeding and forms a seal over an external bleeding wound or an access site. Founded in 1999 and headquartered in Sarasota, Florida, Biolife's powder products are sold to leading hospitals, occupational workplaces, professional sports teams, and consumers across the country. The company's mission is to develop and market products that improve the consumer's quality of life.
WoundSeal is a topical powder that stops bleeding instantly. It is the only first aid product that stops bleeding by creating an instant, durable and waterproof scab/seal. The scab falls off naturally as the wound heals. The powder is used in hospitals, work sites, sports and is now available for home and on the go. It is cleared by the FDA for minor to severe bleeding and is safe for all ages. WoundSeal is available nationwide at Walgreens, CVS Pharmacy, Rite Aid Pharmacy and other retailers. For specific locations, please visit http://www.woundseal.com.
About Ringling College of Art and Design
Ringling College of Art and Design is a private, not-for-profit, fully accredited college offering the Bachelor's degree in 14 disciplines: Advertising Design, Business of Art & Design, Computer Animation, Digital Filmmaking, Fine Arts, Game Art & Design, Graphic Design, Illustration, Interior Design, Motion Design, Painting, Photography & Digital Imaging, Printmaking and Sculpture. For more information, please visit http://www.ringling.edu.