Orlando, FL (PRWEB) July 18, 2014
Orlando marketing company authenticWEB published a blog post on their site describing how Google’s Matt Cutts confirms authenticity is one of the best SEO practices for businesses.
Matt Cutts, head of webspam at Google, recently made some important announcements regarding Google’s upcoming algorithm change. While citing the importance links, Cutts also clarified that content based solely on links is a poor marketing strategy.
“It’s easier to be real than to fake being real,” Cutts said. “Be authentic and get to be known the honest way.”
Authenticity has been the authenticWEB philosophy since the company was founded by Ian Garlic over five years ago. They base their marketing strategy on getting to intimately know their clients to ensure those clients are presenting their most authentic selves.
“Having a top person at Google validate our business philosophy is an awesome feeling,” said Garlic, CEO of authenticWEB. “We have always told our clients that being authentic is ultimately the best marketing strategy.”
authenticWEB is an Orlando web marketing and design agency that combines Search Engine Optimization (SEO), online video production, and social media for service professionals. They are business-oriented internet experts who focus on connecting professionals with their ideal clients, and turning website hits into real business.