We're building a community that gives primary care professionals the tools and knowledge they need to keep abreast of the latest industry updates and stay connected to one another.
Malvern, PA (PRWEB) July 21, 2014
HMP Communications Holdings, LLC (HMP), a leader in healthcare communications and education, is proud to announce the nomination of its primary care brand, Consultant, as a finalist for “Best Healthcare Professional Media Brand” for the Medical Marketing & Media (MM&M) Awards 2014.
Four finalists for each of the 31 categories were selected after two comprehensive rounds of scoring by more than 100 independent industry judges, a diverse panel of leaders and thinkers representing a wide variety of disciplines and backgrounds within the healthcare marketing community. The winners in each category will be announced at the MM&M Awards 2014 ceremony in New York City on October 2, 2014.
Consultant was judged upon several criteria, including innovations to design and format, increases in web traffic and circulation, key feature and standout attributes, and increases in in advertising market share and total revenue. Over the past year, some of the brand’s notable accomplishments include:
- A growing daily e-newsletter subscription base, delivered to over 125,000
- Significant increase in website traffic—from 85,000 page views (2013) to 300,000 page views (2014) per month
- Development of a weekly Pearls of Wisdom e-blast, a single (and often simple) take-away message frames in the context of an everyday clinical scenario
- Interactive competitions such as the quarterly Photo Quiz Challenge to engage and award registered participants
- Continued success and reader appreciation of departments such as Dermclinic, What’s Your Diagnosis?®, What’s the ‘Take Home’?®, and Photoclinic—diagnostic quizzes that feature clinical cases, complete with standout color photography
“Our focus this year has been on integrating the print and digital platforms. Consultant continues to be a highly sought after, easy-to-read print source of practical clinical advice for primary care practitioners,” explains Pooja Shah, editor of Consultant. “Now, our website, Consultant360 enhances the Consultant experience. It is a multiplatform, interactive digital forum that delivers breaking news, podcasts and insider perspectives on featured case studies, clinical pearls of wisdom, and live conference coverage—all on a daily basis. We're building a community that gives primary care professionals the tools and knowledge they need to keep abreast of the latest industry updates and stay connected to one another.”
The integration of Consultant’s print and digital platforms was the keystone to the brand’s long-term content delivery strategy. Over the past 18 months, the Consultant360 website completed a full redesign, granted readership access to a massive, searchable image database, launched a tablet version of the journal, and developed an app for their live annual conference, the Cardiometabolic Risk Summit.
“To be nominated for this award is a testament to the hardwork and vision that our Consultant team has aspired to achieve,” said Jeff Hennessy, chairman and chief executive officer, HMP Communications Holdings. “For over fifty years, Consultant has remained a trusted resource and companion for primary care providers. We owe it to our audience to continuously evolve and meet their needs in the name of superior patient care.”
Nomination for the MM&M award comes swiftly on the heels of national recognition for one of Consultant’s sister brands, Today’s Wound Clinic, which recently won an APEX award in the “One-of-a-Kind Health & Medical Publications” category for their “Facility in Focus” feature series.
Visit Consultant360 at http://www.consultant360.com.