2014 British Customs Iron Moto Challenge Master Dealer Builder: Johnny Scheff and Motoworks Chicago

The votes are in, and Johnny Scheff and crew from Motoworks Chicago have been announced winners of the 2014 Iron Moto Challenge. Motoworks beat out three other Triumph dealers in a live build-off at the 2014 Motoblot Rally in Chicago.

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Motoworks Chicago's "Calle Maton" build (Photo by Alex Hawn)

Gardena, CA (PRWEB) July 22, 2014

Motoworks Chicago’s “Calle Maton” build, a fire-breathing tribute to the drama and spirit of individualism inherent in motorcycling, has been announced as the winner of the Triumph Motorcycles X British Customs Iron Moto Challenge. The scores are in and the votes have been tallied; your voices have been heard! In addition to earning high marks from judges Brian Klock, Christy Lee, Julian Heppekausen and Kevin Dunworth, the Motoworks build has been crowned the Master Builder of the Iron Moto Challenge thanks to the participation of thousands of fans on social media.

The winning build, dubbed “Calle Maton,” began as a bone-stock Triumph Speedmaster before Johnny Scheff and the rest of the Motoworks Chicago team stripped it down and got to work installing the long list of British Customs components they had selected for their build. The bike is a nod to a time when motorcyclists had a well-deserved reputation for lawlessness; even the name translates to “Street Thug.” With its vintage-inspired details, strikingly intricate custom paint, and long list of British Customs upgrades, “Calle Maton” captures the imagination in every gout of flame fired from its BC cocktail-shaker exhaust. See more of the “Calle Maton” including a photo gallery, write up and complete parts list here.

“It was a true honor to compete in the Iron Moto Challenge, we couldn’t be happier with how things turned out,” said Motoworks Chicago founder Johnny Scheff. “Our goal was to show people how much creativity can go into a bike in a relatively short period of time when you’re working with British Customs bolt-on parts. We wanted to show people that you don’t have to be a pro builder to customize your bike, you just need the determination to do it yourself or head to your local Triumph shop to get started. The response has been great, and now our work is even featured on the Triumph Motorcycles website’s summer campaign along with the other Iron Moto Challenge contestants.”

Read more about Johnny Scheff and Motoworks Chicago here.

“We have a lot of respect for Johnny Scheff and the entire Motoworks team,” said British Customs President, Jason Panther. “They exemplify what it means to be unique and share our vision of making customization accessible to all Triumph enthusiasts. Our mission here at British Customs is to foster a vibrant Triumph community and inspire people to go out and customize their machines. All of these builders captured our philosophy of innovation and creativity. We are fortunate to have had amazing partners that were instrumental in making all of this happen, and we want to extend a special thanks to our judges, Triumph Motorcycles, ICON 1000 and RAEN.”

In recognition of their ingenuity and expertise, Triumph Motorcycles USA and British Customs will be sending the crew from Motoworks Chicago to the 10th Annual Barber Vintage Festival this October, where they will meet with Triumph racers including Daytona 200 winners Jason DiSalvo and Danny Eslick, explore the legendary Barber Vintage Motorsports Museum, and surely find inspiration for their next custom build.

Feeling inspired to build your own custom Triumph? British Customs has added new parts packages based on “Calle Maton” and the other Iron Moto Challenge builds are available from your local Triumph dealer. Triumph owners will be able to mix and match components from Appearance, Performance, Lighting, Protection, Control, Driveline, Suspension, Braking, Paint & Body Packages to customize their sport bike, cruiser or modern classic to create a unique machine.

Check out the British Customs parts packages used on Iron Moto Challenge builds:
Motoworks Chicago “Calle Maton” Build
Northern Ohio Ducati Triumph “Elysium” Build
Team Triumph “Gypsy” Build
Windy City Triumph “Simple Green” Build

Keep up with the latest events and products from British Customs by liking them on Facebook, and following them on Twitter and Instagram. You can read about the latest custom builds featuring British Customs components, including each of the builds from the Iron Moto Challenge, on the British Customs Blog. Photos by Alex Hawn Photography