People say to change the subject if you don’t like the conversation. Innovators don’t change the subject. They create a whole new language. Our society needs such out-of-the-box thinking.
Los Angeles, CA (PRWEB) July 21, 2014
Creations LA is a new agency that specializes in copywriting, content marketing and creative strategy. It seems like a pretty standard business except it doesn't look like one. It looks like an online magazine or hip LA blog.
The site is owned and operated by a writer who goes by the pen name Julia L. Black. When asked why she chose to present herself this way, she said: “Why do I need a whole website when everything I do is dependent on others?” Black writes all the features, but doesn’t list her real name anywhere on the site. Even the bottom says “Operated by someone awesome,” as if her name is irrelevant.
“This isn't the 'me' show. That’s not how my creative process works," she said. "I may write alone, but I usually write about other people or as a result of the things that inspire me. So I decided to showcase talented Los Angeles creatives.” What Do You Create? is the name of the zine-like project that features local talents in music, film, art, food, drink and more. It is the focus of the site, not hidden away on a blog page, even though Creations LA is the official name of the sole-proprietorship.
Black is aware that she has to make a living just like the people she features. "Of course there's a services and prices page and a little bio about my skills and work history. If someone visits the site and thinks 'I gotta hire this freelance writer,' cool. That'd be great. All the info is there to get them started. If not, I'm still doing something I love and helping exceptional local talent get business and support. That's a website worth making," she said.
“Everybody can benefit from extra press. I have high-profile talents lined up. I have independent talents with little to no reputation. They’re all getting featured just the same, regardless of representation or finances or whatever. Getting featured is about your talent, not how popular you are or how big your marketing budget. The features are free and I welcome recommendations.”
It’s a real “strength in numbers” community business model. By promoting one talent, Black is getting her own talent and other talents on the site exposure as well. The more popular the site, the better it is for everyone. It’s a house of cards. Every piece keeps it standing, and every card is required to grow. “I do think there’s something to talentism,” Black said. “People say to change the subject if you don’t like the conversation. Innovators don’t change the subject. They create a whole new language. Our society needs such out-of-the-box thinking.”