Ascend Hospice, Ascend Home Health and Ascend Concierge Home Care Have Launched

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Ascend’s new rebranding will better represent its services as well as maintain continuity of care. The Ascend family now includes Ascend Hospice, Ascend Home Health and Ascend Concierge Home Care.

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Care Alternatives, Total Care, BergenCare Home Health, BergenCare Personal Touch and Total Care of Massachusetts are pleased to announce the completion of a rebranding effort that will better communicate their services as well as maintain continuity in the care their companies provide. This transformation will also place each company in a position of strength within the highly competitive health care industry.

The Ascend family of companies now includes:

  • Ascend Hospice, formerly Care Alternatives
  • Ascend Home Health, formerly BergenCare Home Health and Total Care of Massachusetts
  • Ascend Concierge Home Care, formerly BergenCare Personal Touch
  • Ascend Rehab

The rebranding effort also involved consolidating logos, building more engaging websites, modifying color palettes, refreshing the company’s vision and values, creating new sales collateral for marketing, and rolling out new internal and external communications plans.

“We’re very proud of this transformation, and only see Ascend growing and improving even more from here,” said Anthony Spero, President of Ascend. “Although the names of these companies have changed, they still provide the same unparalleled service for each and every one of our patients.”

Meaning “to move, climb, go upward or reach a higher point,” the name ‘Ascend’ was fittingly chosen to reflect the company’s commitment to helping patients attain the highest quality of life. ‘Ascend’ also reflects the company’s leading position in the health care industry, which is sustained by providing innovative and personalized health and wellness programs, products, and services nationwide through a staff of highly trained professionals.

To differentiate itself from competitors, Ascend Hospice offers a holistic approach to hospice care, including the incorporation of alternative therapies like aromatherapy, massage therapy, Reiki and pet therapy. Ascend Concierge Home Care supplies home health aides, as well as home care and nursing services, which are all available on an hourly basis or even 24/7.

Ascend Home Health provides a wide range of specialty at-home nursing services, contributing to the reason its hospital readmission rate is six percent lower than the national average. Additional rehabilitation services such as physical, occupational and speech therapy are delivered through Ascend Home Health by the highly skilled team at Ascend Rehab.

“Through the newly branded Ascend Hospice, Ascend Home Health and Ascend Concierge Home Care companies, we’ll strive to exceed the expectations of those who rely on us for quality health care options,” said Spero. “And backed by our team of executives with extensive experience in the clinical, financial and business management industries, I’m confident we’ll continue to bring great value to patients and their families.”

About Ascend

Ascend is considered a leader in the health care industry, inspiring people to live better lives through innovative health and wellness programs, products, and services. Approaching the rapidly changing health care industry with integrity, passion and purpose, Ascend’s staff of highly trained professionals provides quality care and personalized service nationwide. The Ascend family includes Ascend Hospice, Ascend Home Health, Ascend Concierge Home Care and Ascend Rehab.

For more information on Ascend’s family of brands, visit,, or


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Anthony Spero
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