DoubleDutch Announces New Native Audience Response System

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Event Technology Leader Introduces Native Live Polling to Support Deeper Engagement and Expand Event Data Pool

DoubleDutch, the leading provider of mobile event applications, today announced real-time audience response as the newest addition to their unique data-driven event technology platform. The audience response system integrates seamlessly into the event app and analytics platform, and allows speakers to conduct live polls during a session. By eliminating reliance on third party web-based polls or expensive hardware-based response systems, DoubleDutch has exponentially increased the reliability, efficiency, and efficacy of audience response. For event organizers, the introduction of built-in polling further centralizes an event’s data onto the DoubleDutch platform, giving organizers a more complete picture of their event and helping identify areas for proactive improvement.

“Live polling gives attendees the power to actively share their opinions in a simple, social manner,” said Lucian Beebe, VP of Product Management at DoubleDutch. “The feature provides another source of data that we can curate and deliver to organizers to help them make informed decisions about their events.”

DoubleDutch live polling gives speakers the chance to augment audience participation by posing a multiple choice question to the audience through the app. Organizers have the ability to customize precisely when the poll is live, who can view the poll, and how long to keep the poll live. Results can be displayed in real-time through a beautiful onstage display and within the app, providing speakers and participants instant feedback. The audience can respond to a poll through a variety of ways, making it easier to get full participation from the audience.

As DoubleDutch continues to build the most data-driven event system available to organizers, their product framework remains focused on both attendee engagement and organizer data. Live polling enables event professionals to engage audiences directly and feed audience responses into the greater data-driven analysis system for a comprehensive look at the overall health of their event. As the platform generates and captures more data, event organizers become more powerful, strategic, and effective.

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About DoubleDutch
DoubleDutch is an award-winning provider of mobile event applications, with a unique focus on capturing and surfacing data from live events. The first to bring a data-driven technology approach to the event industry, DoubleDutch customers include SAP, Ralph Lauren, 3M, and Bath & Body Works. Thrill attendees and demonstrate event ROI with a branded DoubleDutch app today.

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Jen Hawkins
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