Vancouver, BC (PRWEB) July 21, 2014
Small businesses and institutions can now engage in content marketing plans that will lead them to greater success without having to ‘break the bank’. By signing up for CodeTactic’s Social Engagement Plans, small business owners will be able to partake in one of the most important types of marketing that exists today: content marketing.
Content marketing is the process of creating valuable content to attract traffic, engagement and customers, with the aim of generating more profits to one’s company. Content can be distributed through a series of channels, such as articles on a company’s website, blog, or social media, among others.
“One of content marketing’s main goals is to increase brand awareness,” explains Gonzalo Ortiz de Zevallos, Co-Founder of CodeTactic. “This can be done by improving one’s SEO rank, something we do in conjunction to our content marketing plans. We offer SEO optimized blog articles are part of our plans as it is one of the most effective tactics to content marketing.”
The benefits of investing in a content marketing plan are numerous. Most customers resort to the internet when deciding upon a purchase. Having quality content online is imperative to creating a positive view of one’s brand: a study by the Content Council revealed that 60% of consumers surveyed felt more positive about a company after reading custom content from its site. Similarly, 75% of them chose informational articles over ads as their desired source of information from companies.
Not only is content marketing preferred by customers, but by businesses due to its effectivity. Marketers consider branded content more effective than magazine advertisements, and much superior to direct mail and PR. According to the market advisory firm Demand Metric, content marketing generates around three times more leads as traditional marketing. It is also costs much less than other forms of marketing.
As beneficial as a great content marketing plan may be, many business owners still see it as an unattainable far-fetched reality. Businesses cite the inability to produce content that engages, lack of time, and not being able to produce enough content on a periodic basis as factors that discourage them from adopting a good content marketing plan.
“Producing original content that both engages and is effective to one’s audience is not an easy task,” states Gonzalo. “That’s why we ask business owners to outsource their content marketing woes to us. Our job is to convey high-quality information about their brand to customers in a way that they simply will not be able to ignore.”
CodeTactic offers an array of services in the digital marketing field. Known for their low cost social media management plans for small businesses, CodeTactic specializes in content management and search engine optimization. Clients can chose from a series of affordable plans in where content creation is one of the main offerings. Content marketing plans are custom-made for each customer’s situation. Metrics such as which mediums to distribute content and goals are defined in the stages before creating the content marketing plans.
CodeTactic is a privately held company headquartered in Vancouver BC which develops social media management and online marketing initiatives for small business and organizations that wish to participate in Social Media Marketing.