Mainstream Boutique Fuels Frisco's Undying Demand for Affordable Style

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New Boutique Offers Ultimate Customer Experience with Unique Products, Personalized Service

'I can’t wait to bring a fun, personalized shopping experience for unique, affordable fashions to the north Dallas city of Frisco,' said Biggs, owner of Mainstream Boutique in Frisco.

Mainstream Boutique, a multi-generational unique and affordable clothing and accessories boutique, is providing Frisco women an unparalleled shopping experience with its first boutique opening in the area. From up-to-date fashions to the incredible service and personalized touch, this affordable, on trend boutique is Frisco’s newest go-to destination where women leave looking and feeling their best.

With the buying power of large department stores, but the individuality of an independent boutique, Mainstream Boutique fills the space between the two, creating the best of both worlds for both shop owners and customers. Unlike large department stores that have huge volumes of merchandise, Mainstream Boutique’s 1,500 square-foot locations have constantly updated inventory, allowing customers to find new, on-trend items on a weekly basis.

Introducing the latest trends to Frisco this summer, local Mainstream Boutique owner, Michelle Biggs will be opening her doors at 6959 Lebanon Road in The Shops at Starwood.

Having spent the last twenty-five years working as a computer programmer, Biggs found herself looking in a new direction – pursuing her passion in the fashion industry and fulfilling her dream of owning her own business. Biggs wanted something that would be challenging and allow her to build relationships. Mainstream Boutique was a perfect fit with her passions and interest of helping women look great and feel confident.

“I can’t wait to bring a fun, personalized shopping experience for unique, affordable fashions to the north Dallas city of Frisco,” said Biggs, owner of Mainstream Boutique in Frisco.

Mainstream Boutique has seen substantial growth, doubling in size while in a tough economy, proving to be a powerful force in today’s $50 billion clothing store industry. Alongside its rising geographical footprint, Mainstream Boutique has experienced robust store sales, ending 2013 with nearly $12 million in system-wide sales, and on pace for over $20 million for 2014.

“We have an incredibly inspired group of franchisees who are so dedicated to a common goal, and we are excited Michelle is now a part of the Mainstream family,” said Marie DeNicola, president and CEO of Mainstream Boutique. “Because each owner’s passion and dedication is what makes our brand successful, supporting them will always remain at the core of our function as a franchisor.”

Frisco’s Mainstream Boutique located at 6959 Lebanon Road will be open Monday - Friday 10 a.m. to 6 p.m., Saturday 10 a.m. to 5 p.m. and Sunday 1 p.m. to 5 p.m. For more information please call (972) 294-5032 or visit

About Mainstream Boutique
Founded in 1991 by Marie DeNicola as a direct sales company, Mainstream Boutique is a women’s retail clothing and accessories franchise that offers a variety of affordable, fashion-forward pieces for women of all ages. The franchise has over 40 successful boutiques operating in 16 states with multiple locations currently under development. The Minnesota based company, which began franchising in 1998, is set to double in size by 2015 with expansion plans across the country. For more information, please contact Corey DeNicola at cdenicola(at)mainstreamboutique(dot)com.

For more information on franchise opportunities, visit

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