North Georgia Youth Football Association Recommends Brain Sentry Helmet-Mounted Sensors for 2014 Season

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One of Nation’s Largest Youth Football Programs Steps Forward to Protect Its Players

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Brain Sentry sensors will help our coaches identify players with techniques that include excessive head/helmet contact.

The North Georgia Youth Football Association (NGYFA) has endorsed the use of Brain Sentry helmet-mounted impact sensors that alert when an athlete suffers an unusually rapid – and potentially dangerous – acceleration of the head. The devices, which also help to monitor hits, have been recommended to parents and guardians of players in the NGYFA for use in the 2014 season.

With roughly 4,000 players ranging from age 6 to 12 and hundreds of volunteer coaches across 29 separate high school feeder systems, the NGYFA is one of the nation’s largest youth football programs. Now with the expected widespread use of Brain Sentry sensors, it will also be one of the safest.

NGYFA Commissioner Colton Green, CPRP, CYSA said: “NGYFA’s goal is to provide our youth with the opportunity to participate in competitive recreational football. We are committed to continue educating parents and coaches on how they can make the game safer for their players. Brain Sentry sensors will help our coaches identify players with techniques that include excessive head/helmet contact. The Brain Sentry Impact Counter Plus will be an essential tool for our 2014 season and beyond.”

Greg Merril, co-founder and CEO of Bethesda, MD-based Brain Sentry, said, “Athletes don't want to be pulled off the field. They hide symptoms of concussion. They might not even know they have one, and knowing is critical because many catastrophic brain injuries are the result of second impacts to already concussed athletes. Brain Sentry monitors impacts and helps identify athletes that should be assessed for concussion. Our compact sensor measures impact forces, it’s affordable and it so easy to use that it does not burden coaches. At one ounce it is light. It’s also waterproof, there is nothing to maintain, and the batteries last all year without charging.”

Brain Sentry’s award-winning sensor technology estimates direction, peak acceleration, and duration of impacts as experienced at the center (CG) of the head. Brain Sentry’s patent-pending sensor technology includes a micro-electromechanical, tri-axial accelerometer capable of measuring acceleration from any direction. Helmets provide varying levels of impact protection depending on the direction of the hit. Brain Sentry’s proprietary, DAS™ technology (Directionally Adaptive Sensing) provides a consistent alert level – independent of hit direction or helmet type.

Brain Sentry sensors are made in the U.S. and easily affix to the outside of the helmet (on the back). The product senses head impact and serves as an early warning for possible brain injury.

About Brain Sentry: Brain Sentry has a simple goal: to stop lives from being devastated by sports-related brain injuries. Brain Sentry is privately held and headquartered in Bethesda, MD. The company was founded by a team of award-winning health-related product developers. Its initial focus is to provide sensors for the three most popular helmeted contact sports: football, lacrosse, and hockey. Brain Sentry is also developing sensors for biking, alpine, and other helmeted activities. Learn more at

About NGYFA: With between 5,000 to 5,500 total athletes, NGYFA is one of the Top 100 youth football leagues in the country. NGYFA has been in existence since the late 1980’s but was formally established in 2006 to serve the youth of northern Georgia. Today NGYFA includes 29 high school feeder systems organized within four conferences. Visit for further information.

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James A. Boyle
Boyle Public Affairs
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Brain Sentry - Impact Sensors
since: 06/2012
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