Idea Mill™ is the culmination of TRC's experience using tools like incentive alignment, game mechanics and crowd sourcing.
Philadelphia, PA (PRWEB) July 31, 2014
TRC Market Research, a market research and analytics firm, announced today their agile idea generating tool called Idea Mill™. The product is designed to help new product developers and market research professionals effectively produce 20 validated winning messages in an early stage of the product development process. It can also be utilized when there is a need to look at existing products in a fresh new way. Idea Mill™ uses incentive-aligned game mechanics that tap into the creativity of the target audience. The process begins with asking the respondents to evaluate a few starter ideas and then asks them to contribute their own ideas. It produces a wide range of product possibilities and innovative ideas while evaluating them as well, in real-time. Out of up to 200 validated ideas, Idea Mill™ can clearly identify the 20 best with feedback on why that is the case.
Idea Mill™ combines TRC’s own Smart Incentives™ gaming technique that stimulates thoughtful and enthusiastic participation of respondents with TRC’s proprietary algorithm that can further refine long lists and multiple ideas.
“Generating new ideas that get beyond the ‘bubble’ thinking of internal brainstorming requires a commitment to respondent engagement…Idea Mill™ is the culmination of TRC’s long experience using tools like incentive alignment, game mechanics and crowd sourcing”, says Rich Raquet, TRC’s president.
The process takes 10 days or less from start to finish and it’s ultimately more affordable. For more details on the methodology and price, there is an Idea Mill™ white paper located on the company’s website.
About TRC Market Research
TRC Market Research is a product development market research firm that pairs customized solutions with senior-level attention to help solve business problems. TRC provides expertise in designing and implementing successful product development studies from testing preliminary ideas to finalizing product launches.
Philadelphia-based TRC Market Research is affiliated with the Council of American Survey Research Organizations (CASRO) and the American Marketing Association.