City of Sturgis Teams Up with Lance Armstrong

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Legendary Cyclist Lance Armstrong Official Grand Marshall for City of Sturgis Mayors Ride at the 74th Annual Sturgis® Motorcycle Rally™

Lance Armstrong City of Sturgis

The City of Sturgis is very excited to name Lance Armstrong as the official Grand Marshall of the 12th Annual Mayors Ride at the 74th Annual Sturgis® Motorcycle Rally™.

The annual Sturgis® Rally Mayors ride is on Monday, August 4th, 2014, and is a fund-raiser for the Sturgis Volunteer Fire Department. Join Lance Armstrong, Sturgis Mayor Mark Carstensen, state and local legislators, industry professionals, motorcycle enthusiasts, other celebrities and legends on a motorcycle ride through the Black Hills of South Dakota. Space is limited. To join the Mayors ride, visit

“There is a large cross-over of cyclists that ride both motorcycles and bicycles. Teaming up with Lance was a natural fit, as he is also an avid motorcyclist,” said Brenda Vasknetz, Sturgis® Motorcycle Rally™ Director.

The City of Sturgis chose Lance as our Grand Marshall because he represents the American spirit. Lance represents the business owners who have lost it all and are fighting to make a comeback. Lance represents the single mother who works 16 hours a day and has to keep pushing when she has nothing left to give. Lance represents the cancer patient that wants to beat the diagnosis. We understand the controversy that surrounds Lance, but we are willing to meet it head on. The City of Sturgis is about second chances.

Lance will also be making guest appearances at many of the Official Sturgis® Rally Sponsors, the BozBros Lot at Exit 32 and at local businesses such as Sturgis Coffee, Easy Riders Saloon, The Knuckle, Loud American Roadhouse, and Mid-States Campers.

About Sturgis® Motorcycle Rally™
The Sturgis® Motorcycle Rally™ has attracted motorcycle enthusiasts from around the world for 74 years. Born from the love of racing, the annual rally has grown to include bike shows, world-class entertainment, industry showcases, a wide variety of motorcycle related shopping opportunities, and of course, miles and miles of incredible riding experiences. At the heart of the rally lies Legendary Sturgis Main Street. This stretch of downtown Sturgis is reserved for motorcycles only, and it’s the place to be for the true Sturgis experience. Main Street offers great food, entertainment, and motorcycling fun for all ages.    

About Sturgis, SD
Each year in August, the population of Sturgis grows from just over 6,600 to nearly a half a million as the City plays host to the best biker get-together in the world. Located in the Black Hills of South Dakota, Sturgis offers motorcycle enthusiasts the best riding, socializing, and shopping opportunities found anywhere. Riders may choose from scenic rides through forested canyons, to day trips to National Parks like Mount Rushmore, Badlands, and Devil’s Tower. Riders can ride through the tunnels and spires carved from granite on the Needles Highway, or spend time re-living the past at the Sturgis Motorcycle Museum. The friendly atmosphere and scenic beauty of the Black Hills keeps visitors coming back year after year.

For information about the Sturgis® Motorcycle Rally™, please visit

For information about Lance Armstrong at the Sturgis® Motorcycle Rally™, please contact the Sturgis Motorcycle Rally and Events Department, Tammy Bohn at (605) 720-0800.

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Tammy Bohn

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