The Performance Improvement Council of the Incentive Marketing Association Announces New White Paper on Employee Engagement and Leadership Behaviors

Share Article

An employee engagement and recognition program connects leaders with the success of their teams. The new white paper from the Performance Improvement Council (PIC) entitled, “Employee Engagement Programs Institutionalize Leadership Behaviors,” demonstrates how engagement programs incorporating recognition programs can contribute to the development of a leadership culture.

Research shows that those believed to be strong leaders are those who are considered to have strong social skills and a strong results focus.

There is plenty of evidence showing employee engagement programs drive bottom-line results. What is less evident, but still very important, is how these programs build great leaders and have a significant impact on company culture.

“Research shows that those believed to be strong leaders are those who are considered to have strong social skills and a strong results focus. When a recognition program is in place, it quickly becomes clear that the expectation of the manager is to recognize, reward, and reinforce the laudable actions taken by employees,” says Susan Adams CPIM, CEP, Director of Engagement at Dittman Incentive Marketing, and author of the white paper.

Adams serves on the board of the Performance Improvement Council, a strategic industry group of the Incentive Marketing Association. She was recently elected to the board of directors of the Incentive Marketing Association. She will be moderating a panel session on July 28th at the IMA Summit on the subject of “Recognition, Incentives and Rewards in the Age of Engagement.” Adams has published several white papers on Employee Engagement including, “A Roadmap to Engagement,” which you can read here.

The PIC white paper reveals that well-designed engagement programs create a framework on which to build strong relationships needed for success. Adams explains the importance of engagement programs in building great leaders, and how engagement programs ensure that the interactions between leadership and the team are in line with the brand values defined by the organization.

The Performance Improvement Council (PIC) is a strategic industry group within the Incentive Marketing Association. It is a professional organization of performance improvement marketing executives collectively focused on helping companies optimize their investment in human capital through proven and innovative recognition and rewards solutions. More information available at

About Dittman Incentive Marketing
For more than 35 years, Dittman Incentive Marketing has been an award-winning, quality leader in providing incentives, recognition, and rewards programs to help companies realize immediate ROI in motivating sales people, employees, channel partners, customers, and consumers. Dittman’s signature products and services include: TotalPRO® (Performance Recognition Online) — an incentive, recognition and rewards online software solution (SaaS) - and Deluxe Group Incentive Travel. For more information visit

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Steve Cummins
since: 06/2010
Follow >
Visit website