Columbus, OH (PRWEB) July 22, 2014
Brand journalism tactics for major health care organizations have landed MediaSource as a Ragan Communications 2014 Health Care PR and Marketing Awards finalist.
This will be the second consecutive year that MediaSource placed in the finalist category for Best Health Care Agency, which was awarded to the winning MediaSource team last year. This year the firm will be back competing to keep this title against three other contenders that include AMF Media Group for Alameda Health System, Boyden & Youngblutt Advertising and Marketing and JPA Health Systems.
MediaSource, located in Columbus, Ohio, is a national leader in brand journalism. The company’s brand journalism team uses journalistic tactics to create client content which is amplified by using both earned media and company-owned media coverage. The team of brand journalists also utilizes their Multimedia Newsroom, which MediaSource developed as a way to deliver high quality multimedia content directly to the news media, allowing for maximum buzz for clients. All major television networks and other top tier news media utilize MediaSource’s Multimedia Newsroom to access and download content.
The firm works with the nation’s top health care providers including The Ohio State University Wexner Medical Center, Nationwide Children’s Hospital, National Jewish Health, Arnold Palmer Hospital for Children, American Society of Plastic Surgeons and Orlando Health.
Additionally, a public relations project using brand journalism tactics that generated so much web traffic that it crashed a major hospital’s site has placed MediaSource as a finalist in the Best PR Campaign category.
MediaSource, nationally known as a health care brand journalism authority, was recognized for their work promoting The Ohio State University Wexner Medical Center’s SAGE Test, a self-administered test which evaluates a person’s cognitive skills.
The brand journalism campaign, the most successful individual initiative to date for the hospital, included taking a journalistic approach to the creation of multimedia elements for both earned media as well as for hospital-owned social media channels.
MediaSource President Lisa Arledge Powell is a leading expert on brand journalism, speaking at national and regional industry conferences including PRSA Health Academy, The Mayo Clinic Health Care Social Medical Summit and Content Marketing Institute. She also contributes to national PR publications and teaches college students the MediaSource Brand Journalism techniques.
MediaSource has a track record of many PR industry related awards including, most recently, Best Content Marketing/Brand Journalism by PR Daily, Best Health Care PR/Marketing Agency of 2013 by Ragan Communications and 10 awards from the PRSA 2014 Prism awards, which included two Best of Show awards.
Winners from the Ragan Communications 2014 Health Care PR and Marketing Awards will be announced in August.
MediaSource is a public relations firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.