Celltick and Movistar Argentina Partner to Launch Mobile Initiated Commerce Services

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Celltick and Movistar Argentina Partner to Launch Mobile Initiated Commerce Services

Celltick, a global leader in Mobile Initiated Commerce, has launched TIP Movistar, a unique interactive service of high value, in partnership with Movistar Argentina. The service will be managed by Celltick and executed through their patented platform, LiveScreen.

TIP Movistar is a service which allows Movistar Argentina's clients to easily discover and benefit, through the mobile, from a big variety of friendly services for the users. The service will allow Movistar Argentina to reach their consumers in a friendly, non-intrusive and economical way, with low costs and high effectiveness.

“We are happy with our partnership with a leader operator in the market as Movistar Argentina,” said Ronen Daniel, CEO of Celltick. “South America is a strategic geography for us and this partnership shows our stronger commitment to provide innovative, consumer-oriented services specially designed for this market. We trust that we will enable Movistar Argentina's clients an easy access to beneficial information and high demand services. We have proved that we can make mobile initiated commerce work successfully in markets worldwide.”

About Movistar Argentina:

Movistar is the wireless operator of Grupo Telefónica in Argentina, and has more than 16.8 million users in the country. This guarantees Movistar Argentina a leading position in the local market to the launching of the most innovative products and services in mobile telephony.

About Telefónica:

In a global scale, Telefónica is the first Latin American company, the second telecommunications company in the world more integrated, and the third one because of stock market capitalization in the sector, giving service to more than 309 million clients in 25 countries. In Argentina, Telefonica manages more than 16.8 million mobile lines, 1.666 million access line broadband, and 4.6 million fixed lines.

For more information about Grupo Telefónica, please visit press room at http://www.telefonica.com.ar/saladeprensa
Movistar Press Office: PrensayRRPP(at)telefonica(dot)com

About Celltick:

Celltick is a global leader in mobile initiated commerce. Celltick’s Start is a next generation personalized intelligent interface for Android devices. Celltick is unique in creating and managing mass market mobile marketing solutions for mobile operators, large media companies, device manufacturers, and large brands, while delighting users with a unique user experience. Celltick enables its partners to engage and monetize their start screen. The company drives billions of transactions annually across more than 110 million active consumers across its different mobile platforms in over 25 countries. A rapidly growing company, Celltick has subsidiaries in Europe, Asia, South America, and the U.S. For more information, visit http://www.celltick.com.

Press Contact:
Shirit Flider/Ramgopal Vidyanand

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Ramgopal Vidyanand
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Shirit Flider
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