The biggest challenge I see is that the market is evolving faster than the institutions are adjusting.
Baltimore, MD (PRWEB) July 23, 2014
The annual eduWeb Conference for the higher education community delivers presentations and workshops to those who are involved in the design, development, marketing strategy, implementation and management of their online presence. This year’s conference will be held August 4-6 at the Hilton Baltimore. R2integrated, a digital marketing and technology agency, will lead a panel discussion with the heads of marketing from Loyola University Maryland, Towson University and Quinnipiac University to discuss the “elephant in the room” when it comes to marketing the business of higher education. The panel will address the gap that exists between the traditional mentality of higher ed leadership and a more contemporary vision of marketing leadership to achieve objectives such as increasing enrollment, generating qualified applicants and creating relationships with alumni.
The panel will be led by Steve Navarro, r2i’s VP of Market Development. He will be joined by Sharon Higgins, AVP Marketing and Communications, Loyola University Maryland; Josianne Pennington, VP Marketing Communications, Towson University; and Keith Rhodes, VP and Chief Digital Communications Officer, Quinnipiac University.
As leaders within their institutions, the panelists will discuss the importance of using metrics to influence and ultimately win the support of the President, Board and other senior stakeholders for more integrated marketing initiatives. Many common obstacles impeding marketing teams will be discussed including decentralized organizations, limited budgets and resources, and the need to create an optimal mix of the right people, processes and technology in order to have a positive impact on the brand, enrollment and the student experience.
Session attendees will have the opportunity to garner game-changing insights on:
- How to use analytics to inform their marketing strategy and gain buy-in across the organization
- How to overcome organizational obstacles to deliver on the “big idea”
- Real-world examples of both success and failure in dealing with the “elephant in the room”
This panel discussion is part of the eduWeb Marketing track, organized by Joshua Dodson, Search Engine Optimization Analyst for Eastern Kentucky University. Conference attendees can join the discussion, called “Finally! Let’s talk about the elephant in the room” on Tuesday, August 5 from 2:45-3:45 p.m. R2i will be tracking the event and session socially using the Twitter hashtag #eduWeb14.
“R2i works with a number of schools such as University of Michigan, Boston College, Fortis, University of Maryland and Loyola University Maryland; and I personally speak with a lot of school leaders about the business of higher ed. The biggest challenge I see across this industry is that the market is evolving faster than the institutions are adjusting,” shares Steve Navarro, r2i VP Market Development. “The schools that are winning are those that have buy-in and support from leadership which includes a shared vision and common understanding of what it really takes to compete in this highly competitive market. eduWeb is a great forum to share these insights and learn from our peers.”
R2integrated (“r2i”) is a high growth, next-generation digital/social marketing and technology firm specializing in creating meaningful customer engagement in the ever-changing world of peer-to-peer interactions and complex technology requirements. R2i provides advanced expertise in content and social media marketing and is able to bridge the gap between marketing disciplines and the advanced technologies required for 21st century execution. The company offers a comprehensive set of professional services and technology products including social/digital marketing strategy and programs, social/consumer data analysis technology, content strategy and content distribution technology, and reporting and analytics – all geared toward customer acquisition. R2i clients include Microsoft, Under Armour, MasterCard, University of Michigan and Hershey’s.