New York, NY (PRWEB) July 22, 2014
adMarketplace, the first programmatic marketplace for search advertising, recently announced that John Tolson will join its sales and services team as executive director of client relations and development. With 20 years in digital media and marketing, and 10 years working with brands and agencies, Tolson brings extensive experience to adMarketplace.
In his new role, Tolson will oversee agency development. Prior to joining adMarketplace, Tolson served as a Managing Director and Senior Partner at GroupM. As a member of GroupM’s executive committee, Tolson provided strategic agency insight to the CEO and COO, and served as a liaison between GroupM and other M agencies including MindShare, MEC, Maxus, Mediacom and Metavision.
“adMarketplace is a company on the rise and a leader in the programmatic search advertising space,” said Tolson. “With recent changes in user behavior, adMarketplace is uniquely positioned to help brands reach customers who are searching in places other than Google or Yahoo.”
adMarketplace Chief Executive Officer Jamie Hill said, “John knows that agencies and brands demand performance from their digital ad spend. He will play a key role in educating the industry on the value of programmatic search advertising and how it can deliver performance at scale for brands.”
adMarketplace is the first programmatic marketplace for search advertising and the largest search advertising marketplace outside of Google and Yahoo/Bing. Named one of New York's fastest growing companies for two years running, adMarketplace delivers performance traffic to large, data-savvy marketers and their agencies. Its Advertiser 3D interface is the only pay-per-click platform that allows advertisers to bid by individual traffic source and device type.
For more information, visit our website at http://www.admarketplace.com/ and blog, and follow us on Twitter @adMarketplace.