Sales Training Thought Leader and xPotential Selling CEO, Barrett Riddleberger, Selected as a Weekly Contributor to

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A study by the Content Marketing Institute and MarketingProfs* reports 93% of B2B organizations use content marketing strategies. So the CEO of a booming Greensboro, NC-based sales training company serving Fortune 1000 clients is taking on one more job title: columnist.

In the world of content marketing, we embrace the concept that prospective clients want to learn about us through our writing, before engaging our services.

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Barrett Riddleberger, CEO and founder of sales training company xPotential Selling, Inc. (, has been selected as a contributor to, the online home of Inc. magazine. Riddleberger now writes a weekly column titled “The Sales Exponent” ( to provide effective and industry-proven advice to businesspeople concerned with sales hiring, training, and performance.

“In the world of content marketing,” says Riddleberger, “we embrace the concept that prospective clients want to learn about us through our writing, before engaging our services. And in my new role as a columnist, I enjoy communicating my experiences about professional selling, personal development, and business growth.”

Riddleberger has written about it for years. He is author of "Blueprint of a Sales Champion: How to Recruit, Refine, and Retain Top Sales Performers," and he contributes regularly to his company's “Insights” blog. He is also prolific in authoring white papers and eBooks to help sales leaders improve their selling success.

For Riddleberger, could not be a better fit.

"'s five million visitors per month tend to be visionary business leaders—whether or not they’re directly involved in sales—who are focused on finding the best ways to start, improve, and grow their businesses,” says Riddleberger. “The website’s reader demographics couldn’t be a better match for our content.”

As with many traditional business publications, Inc. magazine has invested significantly in meeting the online demands of its readers. The strategy relies partly on contributors from the business world, and the publication provides a user-friendly interface for authors whose content is ranked by reader shares on social media.

About Barrett Riddleberger:

Barrett Riddleberger, the founder and CEO of xPotential Selling Inc., is a nationally recognized expert on professional selling, analyzing sales performance issues of medium to large organizations and assessing sales capacities in individuals. His firm’s advice has been successfully used by hundreds of businesses, including Cornell University's online campus, eCornell, Coldwell Banker, Time Warner Cable Business Class, and The Babcock and Wilcox Company. For more information, please visit

*"B2B Content Marketing: 2014 Benchmarks, Budgets and Trends—North America," The Content Marketing Institute, October 1, 2013:


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