San Diago, California (PRWEB) July 24, 2014
IPsmarx, an award-winning technology solutions provider to business and telecommunication providers, recently opened a new office in San Diego, California. This office will enable the company to better support West Coast retailers such as grocers and convenient stores interested in selling their own custom-branded airtime remittance and international calling services like prepaid calling cards and PINless.
IPsmarx offers all-in-one solutions that enable retailers to sell a variety of services, including prepaid phone cards and PINless service and airtime remittance (or international mobile top up as it’s also known), from a single user-friendly platform. These systems allow for multiple methods of payment including online, in-store through a retail agent, and through the phone using the interactive voice response (IVR) system. By allowing for multiple means of payment, IPsmarx solutions help retailers access as many customers as possible.
“IPsmarx solutions are designed with retail businesses in mind,” says Andrea Lopez, Senior Tech Sales Representative for IPsmarx, “For example, one major advantage that our retail clients find particularly attractive is the ability to become their own primary service provider rather than a reseller for somebody else. This empowers them to cut out the middleman (and associated costs) as well as leverage their own network of resellers and agents to acquire a large pool of customers.”
International calling and airtime remittance represent multibillion dollar markets and highly lucrative sources of revenue for a wide range of retail businesses, especially those that serve immigrant ethnic communities. “We recognize the opportunity for our retail clients to profit from the growing demand of services like the international airtime remittance,” says Fernando Alfaro, Senior Marketing Manager at IPsmarx. $414 billion USD is estimated to have been remitted from developed countries to developing countries in 2013 alone. It is also estimated that international money transfer exceeded $10 billion USD in the same year. Much of this money goes to countries with populations that are underserviced by formal financial institutions. On the other hand, global mobile phone penetration is now at 96% (and growing). It’s not surprising, then, that mobile money has arisen in the developing world to perform many of the functions of formal financial institutions. And since airtime remittance is one of the most used mobile money products, it therefore represents a highly valuable revenue stream for service providers that offer it and a promising opportunity for those interested in offering it, including retail outlets like convenience stores and grocers.
Airtime remittance and cost-effective international calling are particularly useful for people with friends, family and business associates in other countries, such as immigrants and migrant workers. Since retailers tend to have frequent and regular interactions with such people, these businesses are naturally poised to offer airtime remittance and international calling services.
Established in 2001, IPsmarx has proven itself a leader in VoIP and communications technology, equipping service providers in 80 countries with the solutions they need to adapt to evolving markets and drive revenue. IPsmarx systems make use of mature technology integrated with the latest innovations to provide competitive prepaid telephony and VoIP solutions. These include the IPsmarx International Mobile Top Up Solution, PINless and Calling Card Solution and Breeze Mobile VoIP Solution. With over a decade of experience deploying more than 1000 systems for a wide range of applications and companies—from international hospitality brands to tier 1 telecom operators—the IPsmarx team is expert at adapting these solutions to clients’ specific needs and opportunities. For more information, visit http://www.ipsmarx.com.
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