Kirkland, Washington (PRWEB) July 24, 2014
ATGStores.com continues to improve its online retail experience by adding responsive design to its website so visitors can enjoy free shipping on everything with no minimum purchase while shopping with their smartphones and tablets.
“We are excited to launch our responsive Web design, which allows ATGStores.com to have a single website that automatically fits the screen size of the device on which it is being viewed,” said ATGStores.com Vice President of Technology Brad Halbach. “By adapting the content, design, navigation and method of interaction we can deliver the same comfort and usability to the mobile user as to the desktop user.”
The shift to fully responsive design is being driven by customer feedback in a market that increasingly relies on easy mobile purchasing. Studies show that a growing number of ATGStores.com customers are interested in browsing for home improvement products while on the go and comparing prices in real time.
“Responsive design allows us to continue to bring all that’s good to our valued customers. Now, with responsive design, free shipping, no restocking fees and easy returns, customers can shop our millions of products truly hassle-free,” said ATGStores.com President Michelle Newbery.
ATGStores.com is capable of making these improvements to its online experience and adapting quickly to customer needs thanks to a proprietary operating platform that was built and is maintained on-site at its company headquarters outside of Seattle.
“The upgrade to a single responsive site allows us to bring all the features of our platform to our customers no matter where they are or what device they are on without the cost of maintaining both a mobile and a full website,” said ATGStores.com Online Experience Manager Morgan Eason.
ATGStores.com, a Lowe’s Company since 2011, specializes in home improvement and home furnishing products and has been serving its customers since 1999. The company features more than 3.5 million products in a host of different categories ranging from lighting and plumbing to furniture and hardware. Click here for more information and a detailed timeline on ATGStores.com.