"It's a big win for the memberships in both groups."
Chapel Hill, NC (PRWEB) July 23, 2014
The SEN Design Group, an independent organization of kitchen and bath professionals, has formalized a business partnership with the National Association of the Remodeling Industry (NARI), a professional trade association dedicated solely to the remodeling industry.
With nearly 6,700 combined member companies, SEN and NARI both saw the enormous potential in forming this alliance. Fifteen percent of current SEN Members are also members of NARI, and the benefits of membership in both groups simultaneously would be in the great breadth of the non-overlapping educational courses. Nearly 200 NARI Members operate kitchen/bath showrooms and would reap substantial monetary benefits with a SEN Membership, enabling them to buy product better, saving money for their clients while also earning quarterly rebates.
“This alliance between SEN and NARI is a business decision that is sure to generate success in the near future," commented Ken Peterson CKD, president of the SEN Design Group. "It's a big win for the memberships in both groups."
NARI’s array of certification programs will be offered to SEN Members at a discounted rate. In the same way, SEN educational courses - focused primarily on financial and business management - will be available to NARI Members at lower pricing. Both groups see the benefits of this partnership expanding membership growth.
“NARI’s certifications are conferred upon individuals that meet strict entry and educational requirements and that demonstrate an in-depth knowledge, thought examination, of all aspects of the field for which they are certifying. They are recognized at top practitioners in the industry. SEN Members will benefit from certifications, not only as a marketing tool, but as a way to solidify their training and to create best business practices,” says Fred W. Ulreich, NARI CEO.
About the SEN Design Group:
The SEN Design Group is the industry’s first kitchen and bath buying and business development group. As a 20-year-old professional organization, SEN has over 200 members nationwide and more than 75 quality vendors in cabinetry, appliances, plumbing fixtures, decorative hardware, closets, lighting, bathroom products, flooring, tile, business services and accessories who offer their products/services to the membership at group rates. Additionally, SEN offers over 40 business development services to its membership, including financial management planning, business coaching, business management training, sales training programs, marketing tools to generate leads, networking, and management systems. In 2014, SEN introduced the industry's first end-to-end kitchen/bath dealer management system, automating more than a dozen operational functions between computer-aided design on the front-end and accounting software on the back-end, thereby greatly increasing productivity, growth potential, and profitability for its members. For more information on SEN, visit http://www.sendesigngroup.com.
The National Association of the Remodeling Industry (NARI) is the medium for business development, a platform for advocacy and the principal source for industry intelligence. NARI connects homeowners with its professional members and provides tips and tricks so that the consumer has a positive remodeling experience. NARI is a nationwide network of nearly 7000 member companies and their employees. Consumers may wish to search http://www.NARI.org to find a qualified NARI professional or call NARI National at (847) 298-9200 and request a free copy of NARI’s brochure, “How to Select a Remodeling Professional.”