Leger Metrics Partners with Mexico’s Brain Research

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Partnership Positions Both Companies as Leading VoC Solution Provider in Latin America

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Leger Metrics, a leading provider of Customer Experience Management and Voice of the Customer solutions, is pleased to announce today that it has signed a partnership with Brain Research a leading marketing research company headquartered in Mexico City.

As part of the agreement, both companies will partner to develop the Mexican market allowing the country’s leading consumer brands to take advantage of Leger Metrics powerful tools to measure and monitor the customer experience. Combined with Brain’s understanding of the Mexican consumer market and backed by its extensive expertise marketing research services, Mexican consumer brands will benefit from state of the art voice of the customer technology and insights derived through Brains marketing research and analytics capabilities.

“This agreement will allow Brain to offer its clients with a more comprehensive suite of tools for measuring the customer experience,” said Laura Ruvulcaba, President and CEO of Brain Research. “Many consumer brands in Mexico continue to rely on traditional market research methods. By providing ‘in the moment’ consumer feedback and real-time reporting, our clients will be able to better understand what’s driving the customer experience and what actions they need to take to drive customer satisfaction and long-term loyalty,” continues Ruvulcaba.

“We believe that there is an excellent opportunity for better customer feedback tools and solutions in Mexico and the boarder Latin American market," says Richard Pridham, President and CEO of Leger Metrics. “Our products have been fully localized for the Spanish market. With a partner like Brain, we will be able to deliver exceptional value to brands in the multi-location retail, foodservice, hospitality, banking and consumer products space,” says Pridham.

About Brain Research
Brain is a full service market research consultancy serving an extensive range qualitative and quantitative marketing research services to customers in Mexico and Latin America. Brain services clients in several market sectors including retail, food service, banking, consumer packaged goods and the public sector. Brain Research is one of the few marketing research providers in Latin America which has achieved ISO 9001:2008 certification. Brain is also the Mexican representative in the Worldwide Independent Network (WIN) of market research. For more information about Brain Research, visit http://www.brain-research.com.

About Leger Metrics
Leger Metrics Inc. is a leading North American supplier of Voice of the Customer (VoC) and Customer Experience Management (CEM) solutions. Leger Metrics provides cloud-based customer feedback management, real-time reporting and customer recovery solutions. Clients range from multi-location retail, restaurant, automotive, financial services and to healthcare. Leger Metrics solutions enable consumer brands to foster deeper engagement, and improve customer satisfaction and loyalty through continuous customer feedback and real-time actionable insights. Leger Metrics is a division of Leger, The Research Intelligence Group, the largest Canadian-owned market research firm with offices throughout Canada, in the United States and in Zurich, Switzerland. For more information: http://www.legermetrics.com.

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Richard Pridham
Leger Metrics
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