Askuity Launches Big Data Retail Analytics Platform for Product Manufacturers

TORONTO (PRWEB) July 23, 2014

Askuity Inc., (http://www.askuity.com), creator of a leading cloud retail analytics platform, today announced its Bring-Your-Own-Data solution for product manufacturers looking to make better use of shared retailer POS data.

“Many product suppliers are struggling as they dig through retailer sell-through reports, EDI feeds, and vendor portal downloads, trying to make sense of all the data,” said Eric Green, CEO of Askuity. “They often spend more time managing the data than acting on it, leading to missed opportunities to improve their business with their retail partners. By providing an easy-to-use, yet powerful analytics platform that generates actionable insights for business users, Askuity solves this pain point and puts their sales, marketing and operations teams in a position to succeed.”

Askuity’s Bring-Your-Own-Data solution allows product vendors to upload the retailer data that they currently receive - in whatever format they receive it - to the Askuity platform to take advantage of the advanced self-service visualizations, smart alerts and mobile functionality that drive insights and action. The solution eliminates the unwieldy spreadsheets, costly custom reporting systems and inflexible canned reports from internal analysts or expensive service providers. With Askuity, the power of insight is in the hands of the business users who can act on the information and drive real business results.

Several leading product manufacturers and distributors are already using the solution, including H.Paulin & Company, a division of The Hillman Group. H.Paulin is the largest provider of fasteners and specialty hardware to the retail home improvement channel in Canada. “Askuity has enabled our team to take a fact-based approach to managing one of our largest retail accounts,” commented David Paulin, Project Manager. “We receive POS data from the retailer, but with over 3,000 SKUs, it’s a case of too much data and not enough usable information. Askuity helps us focus our retail execution on what matters most in order to best manage our business with a key customer.”

By using Askuity, product vendors have all retailer data in one place for easy comparison and analysis to better identify and react to trends, opportunities and challenges. The platform integrates with promotional calendars to provide the valuable context needed to understand key drivers and track promotional ROI. It also ‘speaks the language of the supplier’, using the supplier’s product attributes, not the retailer’s. Finally, by ‘mobilizing’ all this data through its smartphone and tablet apps, Askuity is putting information and insight at the fingertips of supplier field teams when they’re in store.

Askuity empowers suppliers to collaborate with their retailers to improve their joint business by:

Tracking new product launches
Measuring and directing promotional spend
Reducing out-of-stocks
Improving market insight

“We’re excited to be bringing big data analytics and mobile technology to an area that has for too long been characterized by a lack of visibility, manual workarounds and missed opportunities,” said Green. “Askuity is focused on turning this highly valuable retail data into focused and actionable insights, and democratizing access to these insights across the organization for improved business performance.”                     

About Askuity
Askuity is a cross-retailer big data analytics platform that connects retailers and product manufacturers with insight and information, enabling better collaboration, planning and retail execution. Accessible in the cloud from any device, at any time, Askuity combines automated data sharing with easy-to-use, powerful analytics tools and mobile technology to drive better sales, marketing and supply chain outcomes. Askuity – See What’s in Store. For more information, please visit http://www.askuity.com.

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