Berry Sleepy Named Finalist for Kansas City Startup Brand of the Year

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100% Fruit Sleep Aid is One of Five Finalists for Startup Branding's 2014 Award.

Berry Sleepy's branding is gaining attention

There are so many dynamic startups emerging in Kansas City right now so it’s humbling to be mentioned among the top new brands.

Animated sleeping berries seem to be trendy this year.

Berry Sleepy, the 100% fruit sleep aid, was announced today as one of five finalists for the 2014 Kansas City Startup Brand of the Year competition.

Startup Branding, LLC, runs the contest and reported a “huge” number of entries. Lathrop and Gage law firm sponsors the competition. Later this week, a panel of Kansas City entrepreneurship experts will vote for the winner, who will receive a $500 cash prize and a custom made promotional video by Alchemy New Media. The winner will be announced the first week of August.

“We’re thrilled to be finalists! There are so many dynamic startups emerging in Kansas City right now, so it’s humbling to be mentioned among the top new brands,” said Berry Sleepy co-founder Greg Doring.

Berry Sleepy’s branding features its catchy name and a happily slumbering berry to quickly communicate its uniqueness as the first 100% fruit sleep aid on the market. The new business has benefited from several “crowdsourcing” contests to pull together its brand using websites like

"Startups need quality creative work on shoestring budgets. Crowdsourcing is a brilliant tool for developing a new brand,” said co-founder Adrienne Doring. “We've become huge fans of the concept.”

Berry Sleepy is a one-of-a-kind natural sleep aid created by Greg and Adrienne Doring after their newborn baby aggravated sleep issues in both parents.

The product is made entirely from three superfruits that have been proven to help induce sleep: passion fruit, tart cherries and goji berries. In addition to improving sleep, the fruits contain vitamins and antioxidants.

Berry Sleepy was introduced in January of 2013. The product’s website,, sells 60 capsules for $49.95. Accompanying the product is a 100% money-back guarantee.

Berry Sleepy is also available on To learn more about Berry Sleepy or to view retail locations, visit

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Gregory Doring

Adrienne Doring
Berry Sleepy, LLC
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since: 11/2012
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