Lenexa, Kansas (PRWEB) July 23, 2014
PlattForm, a premier provider of marketing, enrollment and retention management services to colleges and universities worldwide, will sponsor and present at the FAPSC 2014 Annual Conference, to be held July 29-August 1 in Aventura, Florida.
PlattForm, a long-term supporter of the FAPSC organization, will present “Marketing Strategies for the Entire Student Journey,” led by Aaron Edwards, SVP of Enrollment Partnerships. This engaging session will discuss how today’s prospective students are bombarded with media and messages competing for their attention. Attendees will learn how to differentiate their institutions with a marketing strategy tailored to their audience’s needs and readiness.
“PlattForm has been a staunch supporter of Florida schools, particularly through its support of FAPSC,” said Audrey Kaplan, Chief Compliance Officer and General Counsel, Southern Technical College. “PlattForm provides a valuable service while demonstrating a commitment to the success of our schools and working with us to achieve our goals. We are fortunate to have a forward-thinking marketing company like PlattForm committed to maintaining a presence in Florida.”
The Florida Association of Postsecondary Schools and Colleges (FAPSC) works on behalf of Florida’s degree- and non-degree-granting career schools and colleges to prepare students for employment. The FAPSC Annual Conference features training sessions for school administrators and faculty, with opportunities for sharing lessons learned and best practices.
For more information about PlattForm’s presentation or sponsorship, please stop by Booth 14 at the FAPSC Annual Conference or contact Dani Damaske, Communications Specialist, at Dani.Damaske(at)PlattForm(dot)com or 913.254.6074.
Since 1989, PlattForm (PlattForm.com) has set the standard of excellence in marketing and enrollment solutions for colleges and universities worldwide. Headquartered in Kansas City, the firm boasts an internal staff of more than 550 industry experts. Forming partnerships with higher education institutions of all types, PlattForm provides optimal marketing performance through AttriBrand, a proprietary approach that integrates research, creative and channel-agnostic media planning with multichannel analytics and attribution. PlattForm’s Academic Program Management (APM) suite of services represents a closer collaboration for enhanced student outcomes, spanning the entire educational journey, from students’ first awareness of an institution to enrollment through graduation and career preparation. A global company, PlattForm has offices located throughout the United States and in Canada, the United Kingdom and Australia.