Free People’s Studio City Boutique Gets a Remodel
(PRWEB) July 23, 2014 -- Specialty clothing brand, Free People, is remodeling its space in Studio City. Expanding to 3,632 square-feet, the boutique will become one of Free People’s largest locations to date. The store, open since 2011, will double its size, providing an additional 1,840 square-feet equipped with an extended storefront, new cashwrap, custom backwrap, and additional fitting rooms. As one of the brand’s seventeen Los Angeles-area locations, Studio City is sure to gain popularity on Ventura Boulevard, the city’s prime shopping destination.
Studio City’s updated look will mirror the Free People girl’s globe travelling lifestyle and the collections that she curates and displays. New outdoor signage, custom hardware and fixtures, exposed white brick, and warm, wood details throughout the store will invite each customer to explore the redesigned space. The store’s floor plan has been completely reworked in order to create flow and to navigate customers through the merchandise. A beautiful truss ceiling overhead gives shoppers a reason to look up, and fitting room details such as starburst lanterns and carved mirrors will adorn the central portion of the store.
The expansion of Studio City will allow for additional merchandise to be carried, including increased apparel and accessories styles, as well as an Intimately Free People shop. The intimates line includes bras, undies, slips, loungewear, and a wide variety of layering pieces, and is an integral collection of the brand. Since its launch, it has become a favorite of the Free People customer and will be a successful addition to the store’s offering. Studio City will also now carry an assortment of shoes, making the boutique one of four Free People locations in Los Angeles to carry the collection.
Free People Studio City will be hosting a reopening event in celebration of the newly remodeled store on August 14th, 2014 from 5-8pm. Live acoustic performances by Paris Carney and Lee DeWyze, giveaways, champagne, and a photobooth will all be provided by the boutique for customers to enjoy as they shop the new space.
The store location will remain the same: 12130 Ventura Blvd, Studio City, CA 91604. Store hours will continue to run Monday-Friday 11am-8pm, Saturday 10am-7pm, and Sunday 11am-6pm. Fans should also “like” the store on Facebook to stay up-to-date on all of the latest arrivals, events, and other happenings: (https://www.facebook.com/FreePeopleStudioCity).
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About Free People
Free People is a specialty clothing brand featuring the latest trends and vintage collections for women who live free through fashion, art, music, and travel. The eclectic look consists of quality apparel, shoes, and accessories that invoke attributes of femininity, spirit, and creativity with its design. Free People is distributed globally via direct channels including the Free People Global site and Free People UK site, as well as specialty boutiques, top department stores, and the brand’s free standing retail locations in the U.S. and Canada.
Naomi Huober, Free People, +1 (215) 454-5808, [email protected]
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