Austin, Texas (PRWEB) July 29, 2014
Single-day crowdfunding events continue to gather momentum because in addition to raising significant new dollars, these events also recruit up to 60% new, high-value donors and deliver priceless brandraising. Today, Kimbia announced that in order to help nonprofits and higher education institutions set a new crowdfunding record on #GivingTuesday, December 2, 2014, they have teamed up with Charity Dynamics and Social Factor to present a free webinar entitled: 15 Essential Steps to Optimize Your #GivingTuesday Results. The webinar is scheduled for August 14, and will be repeated on September 23 and October 16 so that more nonprofits will be able to attend. It is packed full of crowdfunding proven practices, templates and new ideas designed to help all nonprofits optimize their results.
New crowdfunding records have been set and broken in succession when North Texas Giving Day in September 2013 raised $25.2 M, #GivingTuesday in December 2013 raised approximately $32 M and Give Local America! in May 2014 raised $53.7 M. These events are proven to recruit new donors and new dollars year over year. For example, in 2013 during its fourth annual event, New Haven Community Foundation raised 126% more revenue than the year before and reported that 45% of donors were first-time donors to a participating nonprofit. In its second annual event, Columbia University raised a record-breaking $7.8M in October 2013, attracting nearly double the number of donors from the year before and raising 115% more than in 2012. Per Charity Navigator, total giving to charitable organizations in 2013 was up 4.4% from 2012, so crowdfunding events are definitely outpacing other types of campaigns.
Successful single-day crowdfunding events are a result of planning, preparation, excitement, execution, the right technology, and leveraging the multiplying effect of the Internet via social media and peer-to-peer fundraising. Focused on 15 key single-day crowdfunding event success factors, the webinar is filled with best practices and practical tips from online fundraising experts at Kimbia and two of its leading digital agency partners. Nonprofits can register for the webinar here.
From Charity Dynamics, Matthew Mielcarek, vice president, consulting & strategy, and Dolores McDonagh, principal consultant, will share how to:
- Maximize the visibility of #GivingTuesday on a nonprofits’ website home and donation pages, blog, and email and press campaigns
- Incorporate this event effectively into year-end strategies
Miriam Kagan, senior fundraising principal at Kimbia, will communicate how to:
- Pick the right #GivingTuesday model and incentive structure
- Evaluate the readiness of the nonprofits’ technology platform, processes and team
Rachel Lewis, director of digital strategy at Social Factor, will show how to:
- Develop a social media strategy that will attract, engage and energize #Giving Tuesday supporters
- Optimize event results via relevant social media content that converts donors
“In addition to the perennial need to recruit new donors and new dollars, two strategic imperatives are driving crowdfunding adoption by the early majority – the need to better reach key demographics (online acquired donors of all ages) and to encourage supporters to engage with the organization on multiple channels,” said Dan Gillett, Kimbia’s CEO. “The experience we have gained from powering so many charitable single-day crowdfunding events has been encapsulated in this webinar. And we’re proud to showcase the fundraising strategy and social media expertise of our partners Charity Dynamics and Social Factor.”
About Charity Dynamics:
Charity Dynamics delivers what nonprofits need to fulfill their missions: more awareness, supporters, engagement and donations. Our solutions include strategic consulting, creative services, innovative technology, and platform expertise with a special emphasis on peer-to-peer fundraising. At Charity Dynamics, our mission is to fulfill yours. To learn more, visit: http://www.charitydynamics.com/.
About Social Factor:
Social Factor is a global social media strategy and execution agency based in Austin, Texas. We create, activate, and execute social strategies that transform digital relationships into real-world ROI. Our core values drive us to create more relevant, relatable, real-time social interactions to bring brands to life. Learn more at http://socialfactor.com/our-blog/.
About Kimbia:
Our flexible, best-of-breed, online fundraising platform enables you to create a deeper donor relationship by leveraging the strengths of each channel and putting your donors at the center of all development activities. Ultimately this approach results in greater brand awareness, giving and lifelong loyalty. Kimbia is proud to support more than 5,000 customers to date, including the American Heart Association, Smithsonian Institution, YMCA of Metropolitan Dallas, Columbia University, Georgetown University, WGBH – Boston, KCSM – San Mateo, The Ragnar Relay Series, Beijing International Triathlon, Communities Foundation of Texas, Community Foundation for Greater New Haven and The Boston Foundation. For more information, visit http://www.kimbia.com.
