Noble Applications Develops Innovative Time Capsule App BackFlash

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Madison, WI App Development Team Noble Applications Creates Beautiful New App for BackFlash LLC

Noble Applications, a mobile app development company based in Madison, WI specializing in building native iOS and Android applications, has developed an innovative new photo and video sharing app for BackFlash LLC.

To use BackFlash’s digital time capsule app, one simply needs to take a photo or video and then set a time in the future for desired contacts to view it. The contacts will then be notified that they've been “Backflashed,” triggering a countdown to the time when they can view what was sent to them.

The idea came to BackFlash LLC Founder and current Univeristy of Wisconsin junior Elliot Mossanen last summer when he was at a party. Mossanen opened Snapchat to capture a hilarious moment with two friends, but after recording his video, he accidentally put his phone in his pocket without sending the video to anyone. The next morning, he opened Snapchat and was surprised to find the video on his screen. The video was so much funnier because he had forgotten that he had even taken it. His vision progressed as a way to inject excitement and anticipation into how people communicate. Waiting to see the video or photo shared causes the recipient to look forward to the time when they can view what was intended for them.

The team at Noble Applications knows from experience that one of the most critical and undervalued qualities that an entrepreneur should expect from their technology partner is empathy. The partner should have the ability to put themselves in the shoes of the entrepreneur and his or her target users. “We're mostly middle-aged technology folks with things like kids, gardens, and jobs,” says Noble’s President, Steve O’Brien. “When working with younger entrepreneurs, it is really important for us to respect the idea and put ourselves in the mind space of the targeted users to effectively design, develop, and execute.”

When the BackFlash team came to Noble Applications, the app developers didn't burden them with technical questions or project management tasks. Instead, they focused on understanding BackFlash’s vision at its core and building trust through clear, concise communication and guidance around how the project would be executed. “I knew my vision,” says Mossanen, “and they knew how to bring it to life through amazing design and execution.” The result is a beautifully designed app that strengthens connections between friends and family members by giving them a way to immortalize memories in a very fun and easy-to-use app.

In short, the BlackFlash app allows the user to take a video or photo and place it into a digital “time capsule” that will stay locked until the specific time the user has set arrives. When that time comes, be it in one hour or in one year, the time capsule opens to surprise the user with a moment from the past that they can relive and cherish. The BackFlash app can be downloaded at Google Play and at Apple's App Store.

About Noble Applications

Noble Applications offers custom mobile app development services to ensure its clients are reaching all of their targeted customers. The company also offers redevelopment services to help app developers recreate their existing apps to reach their full potential. Since its start in early October of 2012, Noble Applications has been working with businesses in a wide range of industries including healthcare, education, business, social media, and music. The professionals working at this forward-thinking mobile app development firm have a unique understanding of the importance of technology in any business and strive to mold their customers' business goals into apps that assist in achieving these goals quickly. Visit for more information!

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