Google Dominates Autonomous Cars Influence as Auto Makers Lag Far Behind

Innovation and Influence Coming From Tech Firms More Than Auto Industry With 8 of 10 Most Influential Executives Coming From Firms Including Google, Uber, Zipcar, & Cruise.

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Big 3 Automakers Lag Behind

Autonomous cars are the marriage of high-tech and traditional manufacturing, so we’re not surprised to see so much early influence and attention come from the tech sector. But it’s clear the Auto Industry has taken notice and is getting into the game.

New York, NY (PRWEB) July 23, 2014

Self-driving cars are not yet on dealer lots, but the space is heating up and it’s being led by tech companies while traditional automakers make efforts to catch-up. A new Appinions’ Influence study released today, found Google to be far and away the leader of the “10 Most Influential Companies” in the autonomous cars sector, a market that saw rapid fluctuations in conversation over the two-month study period steered largely by product announcements and demos. Intel claimed the number two spot in the “10 Most Influential Autonomous Cars Companies” ranking in the influence study, followed by carmakers GM, Mercedes Benz, Audi, and Nissan.

To create this report, Appinions identified and analyzed over 200 million opinions from a pool of over 2 billion documents, plus social media posts. The opinions and the reactions generated were then ranked using a proprietary scoring algorithm, which considers the people or entities reacted to these opinions, the credibility of the outlet where the reaction was published, and the overall volume of reactions to each opinion.

While many interesting firms or their executives are ranked in the report, some major companies that may have been expected did not make the list. For example, auto behemoths Ford and Chrysler were absent. GM President Mark Reuss and Daimler board member Wolfgang Bernhard were the only industry representatives on the ‘Ten Most Influential Executives’ list, joining Sergey Brin of Google, Travis Kalanick from Uber, Robin Chase founder of Zipcar, and others.

“Autonomous cars are the marriage of high-tech and traditional manufacturing, so we’re not surprised to see so much early influence and attention come from the tech sector.” said Larry Levy, Founder and CEO of Appinions. “But it’s clear the Auto Industry has taken notice and is getting into the game. It will be interesting to watch over the coming months and years to see who contributes and who controls in this growing market.”

The Appinions Autonomous Cars Influence Study is available as a free download at http://dj.appinions.com/autonomous-cars-influence-study-july-2014.

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About Appinions
Appinions is an Influence Marketing Platform that helps B2B businesses to understand and manage influence to improve their marketing programs. Built on more than a decade of Cornell University research, the Appinions platform identifies whose opinions are driving awareness and perception, which themes are resonating with prospects, and which channels are delivering the greatest impact. The insights delivered by Appinions enable marketers to dramatically improve the performance of content marketing programs, executive influence efforts, product launches, and more. Learn more at http://www.appinions.com

Data Journalism at Appinions
The Appinions data journalism team uses Appinions technology to research and report on key trends in the state of influence and reactions in various business markets. Each year, in partnership with Forbes Magazine, the company releases the annual ’50 Most Influential CMOs Report’. The company has published Industry Influence Studies focusing on the internet of things, mobile payment technology, automobiles, smart watches, and a dozen other categories. Learn more at http://dj.appinions.com


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