A Welcome Break for Amscreen: Digital Signage for Internal Communications

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Digital signage solutions pen deal with leading service station group to better internal communications.

Welcome Break Digital Internal Communications

Welcome Break Digital Internal Communications

Digital screens enable us to update internal messaging in real time and talk effectively to our employees in an engaging way

Amscreen Digital Solutions has today announced a partnership with one of the leading motorway service operators, Welcome Break. As well as a five year renewal of the existing network of screens in forecourts and WH Smith retailers at Welcome Break locations, the deal will also see screens installed in break areas and team rooms to enable internal communications and better employee engagement.

The renewal of the existing contract includes a network of 59 screens across the Welcome Break estate providing advertised brands the opportunity to reach over 1.2m visitors to these venues every 2 weeks. This estate represents a key part of their larger portfolio of 6,500 screens reaching more than 57m adults within a range of environments including garage forecourt estates across UK and Europe.

The unique 'plug and play' technology featured in Amscreen's digital screens will enable Welcome Break sites across the UK to communicate company messaging, employee updates, staff events and training news internally and in real time.

With screens installed across their estate, Amscreen will take content from Welcome Break's existing intranet system and broadcast it across the network, facilitating employee communications and improving engagement.

Karl Jolly, Director of People at Welcome Break commented, “Having already seen the benefits of Amscreen technology in our forecourts and retailers, deploying them in team areas for employee communications was an easy decision to make. Their digital screens enable us to update internal messaging in real time and talk effectively to our employees in an engaging way. Furthermore, the ease of deployment and connection means that the screens aren’t a hassle for us, they just require a plug socket.”

Paul Atherton, Amscreen Commercial Director commented, “We are pleased to have taken our partnership with Welcome Break to the next level and to see our screens deployed in their staff areas. Welcome Break is a prime example of how effectively our solutions can be used across a broad range of environments and situations and we look forward to building this relationship further over the coming years.”

Jamie Lindsay, Managing Director for Amscreen Advertising & Media added, “We are delighted to be extending our partnership with Welcome Break for an additional five years. With prime commuter hubs across the country, they are the perfect partner for our media network, delivering a nation of consumers on the move every single day.”

Amscreen's technology eliminates disruption to business operations upon installation as the screens operate over mobile phone networks and do not require any Wi-Fi or existing IT infrastructure. Screens function worldwide and can be controlled from any connected computer in any country – allowing complete control of all content at all times.

To find out more about Amscreen's Digital Solutions division, please visit http://www.amscreen.eu/digital-signage/.

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Emily Clarke
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