Phone App Turning Spare Time Into Charitable Donations Launches On Indiegogo

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Innovative social enterprise, ‘30 Seconds Change’, is raising funds to deliver a new charity fund raising platform to your mobile phone. Just 30 seconds, and you can change the world.

The 30 Seconds Change app will provide an efficient, complementary funding stream to our charity partners, without asking their supporters to reach into their own pockets.

30 Seconds Change, a new social enterprise, announced today the launch of their crowd funding campaign on ( The funds raised, will be used to launch the 30 Seconds Change charity fund raising platform, enabling people to raise money for their favourite charities simply by watching 30 seconds of video advertising on their mobile phone.

Launching simultaneously in the United States and Australia, 30 Seconds Change has agreements in place with three of Australia's largest and best known charities. They expect to finalise agreements with a further eight Australian as well as ten US charities at the completion of the crowd funding campaign. Users can select to support charities covering the spectrum of causes from humanitarian aid, disaster relief, poverty, hunger, gender equality, education, science and medical research, conservation and animal welfare.

"Charities are sometimes forced to spend as much as 48% of their revenue on fund raising activities" said 30 Seconds Change founder Andrew Wilkinson. "The 30 Seconds Change app will provide our charity partners with an efficient, complementary funding stream, without asking their supporters to reach into their own pockets."

Using Indiegogo’s all-or-nothing fund raising option, 30 Seconds Change aims to raise $90,000 in 30 days for the project to go ahead. The platform itself will launch in December 2014.

About 30 Seconds Change

30 Seconds Change is an innovative social enterprise providing a way for people to donate 30 seconds of their time to raise money for their favourite charity. The platform provides a three-way win for charities, supporters and advertisers. Charities receive a new cost free revenue stream as well as a direct communication channel to their supporters; supporters can raise funds for their favourite charity without using their own money; and advertisers get access to an engaged, targeted and qualified audience. For more information visit

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Andrew Wilkinson

Andrew Wilkinson
30 Seconds Change
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