The estimated average return from email marketing has increased since 2012 (£21.48 to £24.93 per £1 spent). The ROI is perceived to be higher across B2C marketing (£30.52), says Tim Watson.
New York, NY (PRWEB) July 28, 2014
One of Europe’s leading integrated marketing service providers, Mailigen, has received an over half a million USD seed fund from Europe, Asia and the U.S., with the biggest part being raised from FlyCap, a Latvia-based investment fund.
The received funding will be spent on technology improvement and the development of unique marketing features - one-stop marketing platform - allowing companies to automate their email marketing strategies. A robust infrastructure, in-depth data analysis, event management, responsive email templates, mobile version of the platform and video integration are just some of improvements to be accomplished within Mailigen in 2014. Part of the funding will be spent on an educational program, events and other marketing activities to develop the email marketing industry in Northern Europe.
“The role of email marketing in the overall marketing strategy grows significantly. The Direct Marketing Association (DMA) National Client report from February 2014 showed the estimated average return from email marketing has increased since 2012 (£21.48 to £24.93 per £1 spent). The ROI is perceived to be higher across B2C marketing (£30.52),” says Tim Watson, a Direct Marketing Association member and founder of Zettasphere.
“The case of Responsys, which established their Nordic office in Denmark, and the case of Core Relations, which in the Nordic market sells and services Exact Target that was just bought from Salesforce for 2.5 billion USD*, are just a couple of examples emphasizing the rapid development of email marketing in Denmark, Sweden and the Netherlands, as shown in a recent study presented on the Email Vendor Selection website**. In order to take advantage of the greater potential of the email marketing industry in Northern Europe, recently we took over LeaderSend.com, a transactional email service, so as to cover full email automation services. Now we are going further and with the additional resources will challenge the global market,” says Janis Rose, CEO of Mailigen.
From a small European-based email service provider, Mailigen.com has developed into an integrated marketing platform offering email, mobile and social media marketing platforms to customers in more than 100 countries all over the world. Beside the U.S. which is the main target market, Mailigen has already established its presence in China and Russia as well.