The Red Sox and L.L.Bean have enjoyed a long-standing partnership.
Freeport, Maine (PRWEB) July 24, 2014
Outdoor retailer L.L.Bean, best known for its Maine-made Bean Boot and 100% satisfaction guarantee is offering for the first time limited-editions of L.L.Bean backpacks, lunch boxes and pencil cases, each embroidered with the Red Sox logo, just in time for back-to school shopping. Officially licensed by Major League Baseball Properties, Inc., the backpacks, lunch boxes and pencil cases will only be available in limited quantities at select L.L.Bean stores beginning July 25 in Freeport, Maine, and its Massachusetts stores in Burlington, Dedham and Mansfield, as well as at L.L.Bean’s Pop-Up Store at the Natick Mall in Natick.
“The Red Sox and L.L.Bean have enjoyed a long-standing partnership working to provide a number of unique opportunities for New Englanders to engage in outdoor activities while feeding their passion for all things baseball,” said Kelly Warsky, partnership marketing manager at L.L.Bean. “Working with Major League Baseball on this endeavor is a great way for two iconic and beloved organizations to come together in a fun, creative way, while offering L.L.Bean and Red Sox fans alike something very special.”
L.L.Bean's Burlington, Massachusetts store will have special appearances by Jim Rice, former Major League Baseball outfielder for the Boston Red Sox (1974-1989) and Tom Caron, sportscaster and anchor for the New England Sports Network NESN, Friday, July 25 from 10am-noon. The L.L.Bean mascot L.L. Bear and the company's iconic boot-on-wheels - the Bootmobile - will also make appearances.
For more information, please call 800-221-4221.
About L.L.Bean, Inc.:
L.L.Bean, Inc. is a leading multichannel merchant of quality outdoor gear and apparel. Founded in 1912 by Leon Leonwood Bean, the company began as a one-room operation selling a single product, the Maine Hunting Shoe. Still family owned, Shawn Gorman, great grandson of Leon Leonwood Bean, was named Chairman of the Board of Directors in 2013. While its business has grown over the years, L.L.Bean continues to uphold the values of its founder, including his dedication to quality, customer service and a love of the outdoors. L.L.Bean products are rigorously tested, guaranteed to last and always shipped free. The 220,000 sq. ft. L.L.Bean retail store campus in Freeport, ME, is open 24 hours a day, 365 days a year and welcomes more than 3 million visitors every year. L.L.Bean can be found worldwide at llbean.com, Facebook, Twitter, YouTube, Pinterest, Google+ and Instagram.
About Major League Baseball Properties:
The Major League Baseball Clubs formed Major League Baseball Properties (MLBP) in 1966 as the Clubs’ agent for marketing and trademark licensing and protection. Major League Baseball Properties is responsible for managing consumer licensing activities, developing national advertising campaigns, cultivating sponsorship opportunities with major consumer brands and corporations, growing the game and the business of baseball outside the United States and creating national marketing programs in conjunction with Clubs, broadcast rightsholders and national sponsors. MLBP also operates a full-service video and audio production unit (Major League Baseball Productions), a publishing division and stock photo licensing agency, and manages logistics for the All-Star Game and World Series as well as all other special events. For more information on Major League Baseball, log on to http://www.MLB.com.
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