Kellogg’s & The Mom Complex Show the Power of Innovation Created by Moms for Moms

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Case Study Highlights 10TH Anniversary M2Moms® - The Marketing to Moms Conference M2Moms® Helps Marketers Build More Business With Today’s Moms

Lauren Fitzgerald, Lead Engagement Manager, The Mom Complex

Our session will focus on how to turn impactful insights into immediate, measurable action in the moms marketplace.

“The Mom Complex takes a different approach to understanding moms,” according to Lauren Fitzgerald, Lead Engagement Mgr. at The Mom Complex. “For us it’s not enough to uncover interesting mom insights. It’s critical to turn those insights into new products, services and communication platforms to drive growth within companies. Leslie Godwin, Kellogg’s Sr. Shopper Marketing Mgr. and I will show the marketers at M2Moms® how we paired up to take powerful insights about moms and turn them into actionable ideas that are driving sales and impacting the lives of moms.” M2Moms®, October 22 & 23, 2014, Chicago Cultural Center, is a professional learning event that teaches brand marketers how to increase their share of moms purchasing.

“We’ve all said it,” Fitzgerald added. “After reviewing the latest mom research results, companies find plenty of interesting insights to consider. But they find themselves saying ‘So…Now what?’ There are emails to answer, meetings to attend, projects to finish, and before you know it those interesting insights become a distant memory and another pile on your desk. Our session will focus on how to turn impactful insights into immediate, measureable action in the moms marketplace.”

“Know-how, research, case studies, workshops, peer-to-peer learning and networking, M2Moms® delivers everything brand marketers and their agencies need to keep up with today’s ever evolving, demographically changing moms,” according to Liz Fongemie, M2Moms® producer.

“With a spending power of $2.4 trillion annually in the United States alone, moms really are brand-critical decision makers for a broad range of products and services,” Fongemie added.

“The Fast Facts page on M2Moms® website is filled with statistics showing that moms buy everything from sports drinks to prom dresses, diapers to dog food, lipstick to laptops, autos to pharmaceuticals. They buy for their homes, for their kids and they plan and pay for the family vacation. They purchase on every channel, every possible screen … traditional and new media, they use it all.”

"Every year," Fongemie continued, “M2Moms® is attended by a really comprehensive and diverse list of brands including Microsoft, Johnson & Johnson, Evenflo, IKEA, Abbott Nutritionals, GM, Allstate, Heinz, Symantec, Hasbro, BBC, NBA, Procter & Gamble, Wyeth and Coca-Cola. M2Moms® typically sells out every year. Marketers attend because they know that keeping up with today’s moms is critical to building and maintaining market share in virtually every industry and product category.”

Preliminary 2014 M2Moms® sponsors include Associate Sponsors: Mabel’s Labels; Yahoo!; Destination Maternity Corp.; MtoM Consulting; Ketchum; Experian Marketing Services; TapInfluence; WWE; Showcase Sponsors: The Motherhood; School Family Media; PTPA Media; Free Agents Marketing, iBlog Magazine; Workshop Sponsors: The Bump, Mom Central Consulting; Video Content Resource: Snippies; M2Moms® proudly supports the Special Olympics.

For M2Moms® information: or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 912 Silas Deane Hwy., Suite 101, Wethersfield, CT 06109.

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Liz Fongemie
PME Enterprises, LLC
+1 (860) 724-2649 Ext: 11
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