Companies that don’t shift over to mobile advertising will have trouble competing with the ones that do.
Mt. Laurel, NJ (PRWEB) July 24, 2014
Ken Wisnefski, CEO of online marketing firm WebiMax, released the following statement regarding a recent survey by eMarketer, an online researcher, that shows a greater share of advertising-dollars are expected to be spent on mobile technologies like smartphones and tablets than either print or radio advertising in 2014. Projections for spending by businesses on mobile ads this year are at $18 billion (an 83% jump), while companies are spending only $17 billion on newspaper ads, and $15 billion on radio ads.
“The amount of time people are spending on their mobile devices is growing exponentially, while time spent listening to the radio or reading the newspaper is shrinking. Mobile ads continue to get progressively more sophisticated and effective, and we see the data bearing that out. Companies that are looking at the data are shifting their ad-spend over to mobile because in order to connect with their customers, they have to go where they are, and today that’s online, and mobile.
“According to this survey, advertisers are putting 10% of their dollars into mobile ads, but adults are spending roughly a quarter of their time on mobile devices. One thing for sure is that as this new technology improves and develops along with the infrastructure, companies that don’t shift over to mobile advertising will have trouble competing with the ones that do.”
A leader in online marketing, WebiMax provides Search Engine Optimization (SEO), Paid Search, Social Media, Website Design & Development, Reputation Management, and Consulting services for hundreds of clients in dozens of industries. Led by serial entrepreneur Kenneth Wisnefski, WebiMax employs over 100 employees in 4 locations including its headquarters in Mt. Laurel, NJ as well as New York City, Sydney, and London. WebiMax ranked highly on the 2012 & 2013 Inc. 500 and was also selected as one of America's Most Promising Companies by Forbes Magazine. For more information, visit http://www.webimax.com.