Kitchener, Ontario, CANADA (PRWEB) July 24, 2014
Roadtrek Motorhomes Inc., the leading class B manufacturer in North America officially unveils new corporate look and logo.
Roadtrek hit an impressive milestone this year as they celebrated 40 years in business. It’s a huge accomplishment for any company and it’s equally impressive when you make note that Roadtrek has been the #1 selling class B motorhome since 1990.
With so much success and history behind them, it was time for the company to look ahead and bring Roadtrek to the next level of class B travel. The company has produced some great new products over the last couple of years, with impressive exterior styling updates on all vehicles in their lineup, industry leading technology behind the E-Trek and TS Adventurous and their most recently launched beautiful new interior color options such as the light bamboo and darker ebony.
It was a natural transition to bring the corporate look and branding up to the same level with a newly refreshed logo and tag line.
“The clean, upscale look of the new logo represents where the company has been moving and where we are headed, while still keeping some of the elements of our old logo to ensure we don’t lose where we came from. Our history is just as important to us as our future.” explains Karyn Torcoletti, Director of Marketing at Roadtrek. “Our new tag line is the epitome of what it means to own a Roadtrek and live the Roadtreking life. It doesn’t matter where your destination is, it could be a long trip to a bucket list location or a quick trip across town or state, wherever your destination is, Roadtrek will take you there. “
“Roadtrek has gone through some exciting changes over the past few years and we have many more still to come.” states Jim Hammill, Roadtrek President. “The refreshed logo and updated tag line is just the start of what is to come for Roadtrek and we are all thrilled to be able to share it with everyone”
Roadtrek is the leading manufacturer of class B motorhomes (camper vans) in North America, a position held since 1990, selling its motorhomes through a network of independent RV dealers in the USA, Canada and Japan.
For more information, please visit Roadtrek.com/PR or contact Karyn Torcoletti, Director of Marketing at karynt(at)roadtrek(dot)com or 519-745-0711.