Woodchuck® Hard Cider Releases Hopsation and Sour Cherry Ciders as Fall Seasonal Returns

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America’s craft cider brand debuts delicious late-summer and autumn varieties.

Hopsation represents a marriage of the two hottest categories in the country, IPAs and Cider.

Woodchuck Hard Cider revived the cider industry in the U.S. 23 years ago and continues to create unique, handcrafted ciders today. In August, the award-winning brand is introducing Hopsation™, an innovative cider crafted with Cascade hops. Woodchuck will also release Cellar Series Sour Cherry, a tart cider crafted in the tradition of Belgian sour beers. The Fall Harvest Seasonal Cider, which includes quintessential fall flavors such as cinnamon, nutmeg, and a hint of American white oak, will also hit stores shelves.

The new Hopsation Cider begins with Woodchuck’s original small batch hard cider, and is infused with Cascade hops to impart their distinctive pine and citrus aromas. The smooth apple character of Woodchuck’s signature hard cider balances perfectly with the bitterness of the hops for a semi-dry, medium bodied cider. Hopsation will be available nationally in six-packs and on draft year-round. It represents the first addition to the core line of Woodchuck since 2011.

“Woodchuck fans are constantly seeking new, interesting ciders, and we 'Give a ‘Chuck' about crafting a cider that appeals widely to craft beverage lovers,” said Woodchuck cider maker John Matson. “Hopsation represents a marriage of the two hottest categories in the country, IPAs and Cider.”

Woodchuck is also introducing Cellar Series Sour Cherry Cider this August. Sour Cherry blends common eating apple varieties and bittersweet varieties with cherries sourced from Belgium. The cherries bring a natural, deep red color to the cider as well as subtle tart and sour fruit notes. Sour Cherry will be available nationally in 22-ounce bottles in limited quantities through August and September.

Also making returning this August is Woodchuck’s Fall Harvest Seasonal Cider. Crafted with the classic autumn flavors of cinnamon, nutmeg, and American white oak, the cider is just like apple pie. The new packaging features a painting by Vermont artist Kathleen Kolb of Woodchuck employees picking apples for the Vermont Foodbank last fall. This cider is sure to evoke images of Vermont’s iconic fall foliage and can be enjoyed from August through October in six packs and on draft.

For more information about Woodchuck Hard Cider, please visit http://www.woodchuck.com.

About Woodchuck® Hard Cider
Woodchuck Hard Cider introduced the U.S. to the craft cider category 23 years ago after it was first handcrafted in a 2-car garage in Proctorsville, Vermont. Staying true to its roots, Woodchuck is dedicated exclusively to cidermaking. In other words, we “Give a ‘Chuck” about authenticity and handcrafting the best cider possible. Innovation is at the core of everything Woodchuck’s cidermakers do, which is why they continuously strive to create unique new ciders using the finest ingredients. That attention to detail has paid off and Woodchuck Hard Cider has recently received awards at the World Expo of Beer, The Great Lakes International Cider and Perry Competition and the New York International Beer Competition. For more information about Woodchuck Hard Cider, visit http://www.woodchuck.com.

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Rebekah Grim
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